GL O B A L M A T ER N I T Y

C A R E M A R K ET
2018-2023

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SU M M A R Y
Market at a Glance
Market Dynamics
Segmentation
Trend Analysis
Vendor Lists
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 M a r k e t at a Glance
T h e gl ob al m at er n i t y car e m ar k et i s
ex p ec t ed t o c r o ss $9 b i l l i o n , g r o w i n g
i m p r e s s i v e l y a t a C A G R o f 2.1 5 %i n t e r m s o f
r ev en u e d u r i n g 2 0 18 - 2 0 2 3 .
T h e f ast - p ac ed l i f est y l e i n d ev el o p ed
c o u n t r i e s such a s t h e U S, C a n a d a , t h e U K ,
an d Ger m an y is p r o p el l i n g t h e g r o w t h o f
t h e m ar k et .
T h e c h an g e i n c o n su m er p r ef er en c es a n d
i n c r e a s i n g d e m a n d f o r s t y l i sh , c o m f o r t a b l e,
an d d esi g n er m at er n i t y c l o t h es t h at
ac c en t u at e t h e b ab y b u m p w i l l
r ev o l u t i o n i z e t h e g l o b a l m a t er n i t y c are
m a r k et .
T h e i n c r ea si n g b i r t h r at es an d g r o w i n g
d i s p o s a b l e in c o m e in em er g i n g n a t i o n s t o
b o o st sal es.
M a r k e t Dynamics

The emergence o f m-commerce is paving the w a y f o r online

shopping through smart and connected devices such as
smartphones and tablets. Online websites provide detailed
i n fo r ma ti o n on the product, including quality, safety
measures, and user guidance is boosting the demand f o r
maternity products in the e-retailing distribution channels.
Prominent e-retailers such as Amazon and e-Bay are
increasing their product offerings f o r baby and maternity
care products to attract new consumers and gain a larger
maternity care market share.

R E SEA R C H A N A L Y ST - A R I Z T O N

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 Segmentation

T h e g l o b al m a t er n i t y a p p a r el m ar k et i s
ex p ec t ed t o b e t h e l ar g est m a r k et i n t er m s
o f r ev en u e c o n t r i b u t i o n t o t h e g l o b al
m a t er n i t y c ar e m a r k et .
I n c r ease i n aw ar en ess a m o n g p r eg n an t
w o m en i n d ev el o p i n g r eg i o n s, t h e d em a n d
f o r p r eg n an c y n i g h t w ear w i l l i n c r ease.
B o d y r est r u c t u r i n g an d t o n i n g / f i r m i n g
g el s c o n t r i b u t e 2 2 .8 6 %t o t h e g l o b al
m a t er n i t y p er so n al c ar e m a r k et .
N o r t h A m er i c a d o m i n a t ed t h e g l o b a l
m a t er n i t y a p p a r el m ar k et w i t h m ar k et
sh ar e o f 3 3 .11%i n 2 0 16 , f o l l o w ed b y
Eu r o p e.

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Trend Analysis

Dual-income Households in Developed

Markets

Introduction of Organic and Radiation Proof

Maternity Clothing

Introduction of Advanced Stretch Mark

Products in the Market

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 Vendor Lists

Key Vendors
Asos
The global players to increase
Ser aphine
t h e i r presence i n t h e m a r k e t
Cake Maternity
w i t h t h e i r huge i n f r a s t r u c t u r e
Destination Maternity
and R&D support, r egi onal

vendors f i n d i t increasingl y

d i f f i c u l t to compete i n t e r m s
of r e l i a b i l i t y, technology, and
p r i ce
Prominent Players
H&M, GAP, Pinkblush Maternity, Belabumbum,
Boobdesign, Brunelli & Co., Yashram Lifestyle
Brands, Hotmilk Lingerie, House of Napius,
Mamacouture, Tiffany Rose, Anita Dr. Helbig,
Bravado Designs, and Zivame.

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