BY:

ADRIYAN JONDRA
JEFRI RIVALDO
DEFINITION

ADVERTISEMENT is a notification that

the purpose is to persuade and
motivating people to buy or ask the
product or service that offered or
informed
The Kinds of Advertisement
Product
Job vacancy
Service
Lost and found
Some commercial Advertising
media include
 Billboard
 Radio
 Television
 Magaziner
 Newspaper
 Social media
The Purpose of The
Advertisement

To promote a product or a service so

that the reader, viewer or listener buy a
product a service
Part of Advertisement
Artwork
Titles
Body
Contact
 Artwork

Title

contact Body
Titles
The main headline maybe the
strongest element of the ads or it
may be secondary toastrong
visual. Some ads may have
subheads and other title elements
as well. Just making it larger is not
enough, headlines should be well
written to get the readers
attention
Body
The copy is the main text of the
advertisement some ads may take
minimalist approach, a line or two or a
single paragraph. Other ads may be
quite text- heavy with paragraph of
information,possibly arranged in columsis
newspaper style .while the words are the
most important part of the copy ,visiual
elements such as indentation
,pullquotes,bulet lisis ,and creative
Contact

The contact or signature of and add

may appear anywhere in the add
although it is ussually near the
bottom

It consist of more:
• Logo
• Address
• Phone number
• Map or directions
• Website address
The Language of Advertisement
Use the right words, attractive
and polite.
Arranged in a brief and show
the parts that important
The Contents of Advertisement
 Objective
 Briefand Clear
 Not to offend a certain group or other
producers
 Attract many people
Terima kasih