MEDIA PLAN, MAY-DEC 2018

Groovy… FEELS LIKE HOME

AMERICAN CLASSICS
Living the American Dream
55 yrs+

$33,000/yr

White

High School
Make up
diploma
35% of Old

Enjoy gardening, Colorado City

collecting, eating at
restaurants, going to
community events
THE PLAN
CONTINUOUS ONLINE PRESENCE

• Maintenance tips

• Promote online appointment booking

• Social media intern

BI-WEEKLY BLOG
 RADIO
MAY 30-JUN 6 GRAND
OPENING
SOCIAL MEDIA JUNE 2
& ROAD TRIP
MAY 29-JUN 2

FLIGHT 1:
A GROOVY DISPLAY
MAY 14-JUN 31

SUMMER
Raising awareness and getting
people talking MAGAZINE LITTLE LEAGUE
JUL-AUG SOAPBOX DERBY
WESTFEST
 MAGAZINE
SEPT-OCT

SOCIAL MEDIA
OCT 1-14 &
NOV 1-14

FLIGHT 2:
STAY GROOVY
Generating repeat
purchases and increasing
DISPLAY
SEPT 1-NOV 31
average tickets
 DISPLAY
DEC 1-31

SOCIAL MEDIA
FLIGHT 3: DEC 1-14

DRIVING IN A
GROOVY MAGAZINE
NOV-DEC
WONDERLAND
Boosting ticket prices
FESTIVAL OF
and emphasizing LIGHTS
PARADE
maintenance
OVERVIEW
990,364 guaranteed impressions
121,265 average impressions/month
30/30 weeks active
8 media types
5 events & sponsorships
$15,000 budget
Maintenance visits
Online appointments
Increasing ticket sizes
High awareness
Local press coverage
On- and offline buzz
Community-oriented
neighborhood garage
Community, authenticity, results

CAN YOU DIG IT?