PROJECT PRESENTATION AT RELIANCE

SMART
 INTRODUCTION
Reliance smart is a new age super market serving the needs of today’s
smart and value seeking customers. Reliance smart provide more offers
,discounts etc. In simple words they provide better offers or more keen on
their promotional activities. So the study based on reliance smart
supermarket on the topic A study on effectiveness of retail promotional
activities at reliance smart aluva”. The reason behind to take reliance
smart aluva that is newly opened store so the marketing department are
providing more promotional activities so as to I can evaluate the
effectiveness of the promotional activities with customers response.
NEED FOR THE STUDY

This study mainly aims at understanding the effectiveness of retail promotion

at reliance smart – Aluva .
And I already mention in the introduction that it is a new store, So directly
understand how to apply new ideas, schemes and promotional activities to
increase customer traffic in the store.
This study shows “how much influence make the promotional scheme In the
customers mind, there purchasing behaviour, the promotional strategies and
schemes”
As this all sums up to how much benefit provide towards the store for the
promotional activities and create more customer traffic in the store
OBJECTIVE OF STUDY

 Objective of the study

 To study of the effectiveness of retail promotion at reliance smart- Aluva
 Secondary objectives
 To study about which promotional scheme or method more attract the
customers
 Help to identifying the customer’s needs and wants in the store side
 Understand the satisfaction level of the customer
 Help to make rating of the promotional scheme based on customer
satisfaction.
Cont..

 Sampling method:-
 The sampling method used for the purpose of collecting data for this study is the
convenience sampling. Convenience sampling is a specific type of non-probability
sampling method that relies on data collection from population members who are
conveniently available to participate in the study. It is a type of sampling where the
first available primary data source will be used for the research with out additional
requirements. In other words, this sampling method involves getting participants
wherever you can find them and typically wherever is convenient. All the subjects
are invited to participate
 CONT….

 SAMPLE
 A sample is a tool that is used for learning about large population by observing a few
individuals. The selected sample for this project was 150 which were collected by doing
customer survey.
 SAMPLING FRAME
 A sampling frame is a complete list of all the members or units of the population from which
each sampling unit.
 SAMPLING DESIGN
 A sample design is a definite plan for obtaining a sample from a given population.
 SAMPLE UNIT
 A sampling unit refers to the entities on which measurements are made during a survey. The
sampling unit is a geographical one. The sampling unit for this study is mainly taken at aluva.
 LIMITATION

 LIMITATION OF STUDY
 The major limitations of the study are,
 During the busy hours people are not ready to respond to my questions.
 Since it’s a private limited company, the company officials were did not disclose certain facts
and figures which felt as the main drawback of the study.
 Time was one of the major constraint it was only for two months.
 FINDINGS

 48.66% of customers do visit the store for two or three times in a month and 22% of customers are
visiting only once in a month and this include those customer also who are visiting the store for the
first time.
 The discount offers are highly influencing the customers. 40% of customers are taking the product
based on the discount, 36.66% customers do not give more priority to particular offers as there
selection is based on their preference not on offers.
 68% of customers are not aware of the hotspot offer.
 60.66% of customers are purchasing products based on the week end offers, so this offers are
affecting the purchasing behaviour of customers as these are mainly concentrate to the
vegetables and fruits section.
 Media promotion is very crucial in the retail sector and 58.66% of customers are satisfied with the
electronic media especially mobile advertisement.
And print media is also a easy tool to attract the customers as suggested by 36% of customers
 CONT…

 The shop sales promotion notice reaches to 38% of customer’s area and the rest are not able
to receive those notices.
 68.66%. customers are satisfied with the SMS system and 31.33% of customers are not satisfied.
The main complaint which are coming from customer is that they didn’t get SMS in proper
manner.
 When we compare the previous reliance loyalty card and reliance smart SMS system, 68.66%
of the customers are satisfied with the SMS system rather than the reliance one member loyalty
card.
 71.33% of the customers are enjoying decorate store at the festival seasons.
 62% of customers are stating that the company is not providing the special facility and
preference to the handicapped persons.
But the shop provide basic facilities like chair for sitting and wheel chair.
CONT…

 Reliance smart conduct the CSR activity with the name “a small gift can make big difference
“and 96% of customers are like to contribute thing like food, cloths, books.
 Customer get first experience when they enter reliance smart aluva is hygienic that have
29.33% and they get positive ambience around 25.33% of customers.
 60.66% of customers have difficult to this two floor structure. Old age customers and middle
age customers have difficult to climb the first floor and the busy customers do not will to
climb the first floor for purchasing the product as there is no facility to take down the
products without climbing the first floor.
 58% of customers have the difficult in the parking area. In the front of store they don’t have
sufficient space for parking and the underground parking is also very small
 92% of the customers have satisfied with the pricing of the product at the respective shelf’s.
8%of customers get difficult that the price tag set nearby near at same company difference
have only in their weight or quantity.
CONT…

 52% of the customers tells that the sign board is very informative at the time of purchase and
26% of customers state that sign board is fixed and not at the correct places they can’t see
the sign boards in a correct manner.
 60.66% of the customers are not satisfied with the number of cash counter. the store have ten
cash counters but only four or six counters are working even in the weekend days they don’t
open those results in more waiting.
 60% of the customers have no problem in the visibility and the visibility did not affect their
purchasing behaviour. 28% of customer reported the store visibility will affect the buying
behaviour. The reason for that store near the paravoor kavala signal so the people drive fast
to overcome the red signal and going fast to escape the waiting in the traffic signal.
 79% of customers are taking or prefering reliance product. The quality of the product for
preferring that and the company provide almost all products in their shop. 20.66% are not
preferring reliance product and the reason behind that the price is very high when
comparing to other brands.
CONT…

 50%of the customers want to include the both items(baby food and vegetables) in the
store otherwise they want to visit other shop purchasing this certain products. 23% of the
customers are want to include only baby food because lot female customers
recommended to include that in the store.
 42.66% of the customers stated that the customer care is average and the main reason is
when a customer ask any product or brand they are not provide correct manner.
 Sales promotion activities made visit again the 91.33% of customers and the 8.66%
customers are not affect the sales promotion on their purchasing behaviour.so the retail
promotions have crucial role in to attract customers.
SUGGESTIONS

 Lot of new customers are visiting in the weekend days and bulk purchasers are also made
those who are visiting at week end days. So provide a offer suggestion customer service
associates (CSA) in the store and provide smart phone charging stations in the Smart stores.
 In the entrance of the door fix most discount products flex in attractive manner. Should
mention the product placed floor also. Especially in the week end days.
 The billing staffs should introduce about HOTSPOT offers for the unaware customers. And
stick small stickers at the billing counter about the hotspot that will help to create
awareness of the hotspot.
 Send the message on Friday about the weekend offers with the help of electronic or print
media. And provide a small gift those who are purchased more than 3 thousand.
 Create a comment page in web site and collect feedback from customers for getting the
messages and notices.
 CONT…

 Shop should sponsor small programmes and conduct any activities based on special days and
through that provide notice that will lead give more reach in less foot fall area.
 Some customers are not satisfied with the SMS system. So collect the feedback and provide the toll-
free number for getting SMS.
 If customer ask any doubt about the difference between the reliance one loyalty card and reliance
smart SMS service the store manager should provide the correct explanation.
 Most of the customers are enjoy decorating shop at festival seasons so decorate store beautifully
and especially at the entrance and provide special sweets or small gifts to the customers. That will
lead to increasing their visit.
 Store have chair facility and wheel chair but most of the customers are don’t know about that. So
that placed at permanent place and stick a information board or sign board about that facility.
 CONT…

 The previous details or contributed amount and things data stick on the top of “a small gift can
make big difference “ box. And also show the details of the CSR activities.
 Customer service associate provide proper information’s and provide floor charge at good or
selected CSA for watching the face up, hygienic, display etc.
 Provide a permanent staff for helping the customers for getting helps and information about the
first floor products. Provide special colour for the helping bell that fixed in the first floor get down
the products. As well as fix a TV showing the first floor products and items in attractive way.
 Provide yellow lines in parking area mainly in front of the store parking area. Securities should
provide and control the parking system as wells as helping to the customers for parking the car at
the underground.
 CONT….

 Maintain a proper distance between POP (point of purchase).

 Provide LED lights in the sign board and Provide floor arrow marks that will help to catching the products.
 Provide the proper training the billing staffs aswell as maintain permanent billing staffs and try to working
eight counters at the week end days and other days maintain four or five.
 Fix a big flex that faced in to the long sight and provide an advertisement board at the paravoor kavala
junction like after the 100 meters reliance smart shop available.
 Provide a special area for the reliance products and Company should provide more discount their
products or reduce price of their products.
 Company should include at least the baby food items. And try to include the match box and other small
items.
 Provide proper training how to treat the customers and fix a satisfaction button in the cash counter like
good, average and bad.

CONCLUSION

 During my project period I got the chance to work under well-trained and efficient
management team. As well as the staff also. I got to observe and study many of the
activates at reliance smart aluva. I got a chance to collect more than 1000 data of the
customers as part of marketing manager retail promotion strategy that was help to
understand the foot fall areas of customers. There for staff at reliance smart aluva was
truly helpful and provided me with all the required information of the successful
completion of my project report.