Professional Documents
Culture Documents
use Unilever
products everyday
FIVE KEY
Axe has been helping guys get the girl since the
brand launched in France in 1983. Now men in
more than 90 countries, from the Americas to
Asia, reach for Axe every day.
Newspaper and Online Clippings
The Axe brand is built on epic and
disruptive advertising. The attention-
grabbing ads are famous around the world,
and have been recognised by the
prestigious Cannes Lions Advertising
Awards
Dove believes that beauty - feeling
and looking your personal best - is the
result of proper care.
The Dove difference
• TV Commercials
• Advertising
• Web Solutions
• Billboards
• Interviews
• Super Bowl Media
• TV and News Programs
KEY POINTS
• Dove and Axe are successful because they identify
their customers with brand.
• It works on the principle of
personal marketing.
• Focusing on the consumers of particular product and
just marketing among them makes personal marketing
work well.
Personal Marketing