BRAND REFLECTION USING COLOUR Colours in the mise en scene are reflective of the brand or the product. In the Nivea Men Stress In the Degree Women Dry Spray Protect and the Nivea and the Degree Men Dry Spray on Women Stress Protect the other hand, colours are much advertisements, the more simplistic, as the Degree colour blue is used logo is black and white, therefore, throughout the entire 30 in the advert, colours are used to seconds of each advert represent the gender of the which reinforces the product rather than the company brand and logo and that makes it. In the female makes the colour more advert, there is a warm yellow iconic to the audience lighting in the background and in so that people are more the male advert, more masculine likely to recognise is and colours such as grey and blue are buy it. used. SIMPLE AND NEUTRAL MISE-EN-SCENE Mise en scene in deodorant advertisement seems to generally be very plain, minimalistic and organised. The only colours that stand out in props and set are the colours that are reflective of the brand. PACK SHOT OF PRODUCT A convention of deodorant TV advertisement is a pack shot of the product which shows a close up of the product with a slogan and the company. This quite often appears at the end of the advert so that the audience memorises the image and makes them want to buy the product. Although this is not always true, for example, in the Nivea Men Stress Protect advert the pack shot is at the start of the advert. MIRROR SHOTS
Mirror shots of someone spraying deodorant is conventional of
deodorant advertisement as it shows the audience clearly that they use the product and it is effective throughout the advert. CLOSE UP OF THE PRODUCT Furthermore, there is always a close up of the product, which is usually at the start of the video so that the audience identifies the product and can link it to the advert. This also makes you remember the product and influences the audience to buy the product in the future.