Balanced Score Card: A study on its

implementation in Matrix

Under the Guidance Of :- Presented By:-

Ms. Nidhi Verma Amit Kumar
Singh
Faculty, PCTE MBA 2C
 1995 – Year of Incorporation.
 One of the largest telecom service providers with a pan India
 presence.
 Worldwide telecommunication solutions - mobile & wireless.
 services; national/international clients, individual and
 corporate.
 Nationwide network, over 1400 professionals in all areas of
 sales, marketing, customer service, operations and logistics.
 Partnerships with over 30 country specific international service
 providers.
 Over 1,25,000 customers and corporate houses.
 They are basically in two areas of operation
–


 National – They are a Customer Management

Unit of the world famous VODAFONE


 International Roaming Cellular Telephony

INTERNATIONAL ROAMING CELLULAR
TELEPHONY


 Up to 60% saving on International Roaming bills

 A country specific mobile number from Matrix:
chargeable at applicable local rates, free incoming calls
in most countries etc.


 Technologically superior company

 Matrix connects with the biggest international networks -
AT&T, NTT, DoCoMo, Vodafone etc.


 Seamless connectivity, including Japan and South

Korea
 International roaming numbers do not work in all
countries. Patchy coverage and call drops are
complaints.

 A customer-oriented company understanding
problems faced by international travelers
 The smarter way to stay connected.


 Instant Activation and delivery Anywhere in India

 The mobile phone is activated even before the traveler
leaves India and SIM delivered at office / home.


 Billing in Indian Rupees

 Saves foreign exchange.
 Pay through credit card.
 Itemized bills given.


Separate International Number



 The freedom of giving the number to a few important

people and screening unwanted calls, thereby
considerable saving on phone bills.


 Special Offers for Students

 Australia, UK and USA bound students, Matrix offers
special rates the smarter way to stay connected 12.
 Alliance


 British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanC

Bank, DHL amongst others. Some of the special offers….


 Deutsche Bank Platinum Credit Card.

 HDFC Titanium Credit Cards.
 Jet Airways.
 British Airways.
 Citibank Ultima Credit Card.
 Citibank Platinum Credit Card.
 StanC Platinum Card.
 American Express Platinum Card.




 Qantas Airways.


 Amex Travelers Cheques



 DHL


 HDFC Bank


 Our Alliance

 Kaplan and Norton(1992) identified four
perspectives representing the important facets of the
organization. These were:


 Financial perspective.


 Customer perspective.


 Internal business perspective.



 Innovation & Learning perspective.

The Four Perspectives: Cause and Effect Relationship


 Balancing long and short term actions.

 Balancing different measures of success and
 Financial
 Customer
 Internal
Operations
 Human Resource Systems & Development (Learning &
growth)
 A way of tying strategy to measures of action .

 Research design
 The research design of this research is descriptive

 Data Collection
 Primary data and
 Secondary data.

 Method Of data Collection
 Secondary data was gathered, i.e. regarding the rural markets
and the behavior of the rural consumer through different books
Internet and news in magazines.


 Primary data was collected through Schedules that were used

for collecting data relating to the study.





 Universe
 Matrix Cellular Services Private Limited Employees.


 Population
 In this research, the population is the Allahabad Centre’s
Employee of the company.

 Sampling unit
 In my study, the sampling unit consists of every single employee
of the Allahabad centre of the company.
  
 Sampling size
 The sample size for my research is 20.
  
 Sampling techniques
 In this research study, random sampling is opted.

 4. Data analysis and interpretation
Graph 4.1 Mission and strategy
0.56
MissionandStrategy
0.54

0.52

0.5

0.48
Mission and Stratergy
0.46

0.44

0.42
Clearityof Objective Staff understands BSC
Graph 4.2 Leadership
Graph 4.3 Organizational Culture
 Graph 4.4 Struc ture  and 
pro c e ss

StructureandProcess
1.6
1.4
1.2
1
0.8
0.6 Structureand Process

0.4
0.2
0
Discussionsof BSC ActionsScruitney Other reporting
measures system
Graph 4.5 Management Practice
 Graph 4.6 Systems and policies

Systemsand Policies
1.4

1.2
1

0.8
0.6
Systems and Policies
0.4

0.2
0
Incentives BSCdiscussed in Participation in Information for
Linked appraisal strategic strategic
discussions decision
 Result and Findings
 Organization culture is very conducive for implementation in
matrix cellular services.

 Most of the employee are not very sure what exactly the BSC
is and what are the objectives of BSC.

 Company is reluctant to share the strategic information with
the employees.

 Matrix is good at follow up of the targets of the BSC.

 Matrix has not fully implemented the BSC, there is another
system which is used other than BSC.

 Some of the departments don’t have BSC yet.

 Suggestions

 Matrix should try to share more information

with the employees so that they can
contribute more towards organizational goal.


 Matrix should implement the BSC in the

remaining departments to achieve its
objective.

 Conclusion


 The Balanced Scorecard is a very important strategic

management tool which helps an organization to not
only measure the performance but also decide the
strategies which are needed to be adopted so that the
long-term goals are achieved. Thus, in other words, the
application of this tool ensures the consistency of
vision and action which is the first step towards the
development of a successful organization.
 
