Tumkur University

Subject :-RELIANCE
Submitted by :-
Manjunatha.k
Reg.No. 15M10015
III BBM

Submitted to:-
Mr. Manjunatha.T.K
lecturer
Dept. of commerce and management

University college of arts

B.H Road, Tumakuru,
Karnataka 572103
Aap Ka Kushi Hamari Kushi
 INTRODUCTION
Reliance group
The Reliance Group, founded by Dhirubhai H. Ambani in 1977, is India's
largest private sector enterprise, with businesses in the energy and
materials value chain. Group's annual revenues are in excess of US$ 66
billion. The flagship company, Reliance Industries Limited, Is Fortune
Global 500 company and is the largest private sector company in India.

Backward vertical integration has been the cornerstone of the

evolution and growth of Reliance. Starting with textiles in the late
seventies, Reliance pursued a strategy of backward vertical integration-
in polyester, fibre intermediates, plastics, petrochemicals, petroleum
refining and oil and gas exploration and production-to be fully
integrated along the materials and energy value chain
 INTRODUCTION
• The Group's activities span exploration and production
of oil and gas, petroleum refining and marketing,
petrochemicals (polyester ,fibber intermediates,
plastics and chemicals), textiles, retail, infotel and
special economic zones. Reliance enjoys global
leadership in its businesses, being the largest polyester
yarn and fibre producer in the world and among the
top five to ten producers in the world in major
petrochemical products. Major Group Companies are
Reliance Industries Limited, including its subsidiaries
and Reliance Industrial Infrastructure Limited.
 COMPANY PROFILE
Company : Reliance Retail
Subsidiary Company : Reliance Trends
Parent company :reliance limited
Fonder : Dhirubhai H. Ambani
Founded : 2007
Headquarters :MumbaiStore
Managing director :mukesh Ambani
CEO :Akilesh prasad
 Achivements
• Reliance Retail is the retail business wing of the
Reliance Industries. In March 2013, it had 1466 stores
in India. It is the largest retailer in India.[Many brands
like Reliance Fresh, Reliance Footprint, Reliance Time
Out, Reliance Digital, Reliance Wellness, Reliance
Trends, Reliance Autozone, Reliance Super, Reliance
Mart, Reliance iStore, Reliance Home Kitchens,
Reliance Market (Cash n Carry) and Reliance Jewel
come under the Reliance Retail brand. Its annual
revenue for the financial year 2012–13 was ₹108 billion
(US$1.7 billion) with an EBITDA of ₹780 million
(US$12 million
 Vision and Mission
• VISION
• Democratize fashion, enrich quality of life of
Indian households by giving them access to
quality, fashionable clothing at extreme value.
• MISSION
• To be the India’s largest apparel retailer and
the dominant player in retail space.
 SWOT ANALYSIS
• STRENGTH:
•
• Lower Price
•
• Coupons, Voucher
•
• Promotional Products
•
• Good Quality
•
• Value to money
•
• Understanding the customerneeds)
 SWOT ANALYSIS

• Offer on national holiday like15 august , 26 jan

• Ultimate offer (offer for the whole year)

• WEAKNESS:

• Repeated Collections

• Not Much Collections

• Lack Of Awareness
 SWOT ANALYSIS
• OPPORTUNITIES:

• New Products : Expanding Beyond Clothing To Include More Shoes, Handbags

• Catalogues

• Removing The Products Which Are Not Selling Much

• THREATS:

• There Is A Competition From Stores Like Life Style, Pantaloons,

• Shopper’s Shop Etc.,

• Many Stores Have To Open

 Internationl business is defined as commercial transaction that occur across country
borders. When a company sells products
In the US, Japan and throughout Europe, this is an
Example of international buiness

i. large scale operations

ii. Integration of Economics of Many Countries
iii. Dominated by Developed Countries and MNCs
iv. Benefits to participating countries
v. Keen Competition
vi. Special Role of Science and technology
EXPORTING LICENSING FRANCHISING MERGER ACQUESION
Ahmedabad Belgium Bahrain
Bangalore Denmark china
Baroda Finland Israel
Bhubaneswar France UAE
chennai Germany Hong kong
Coimbatore Hungary Indonesia
Delhi Iceland Japan
Gandhinagar Republic of Ireland Malaysia
Goa Italy Philippines
Gurgaon Luxembourg Saudi
Guwahati Netherland Arabia
Hyderabad Norway Singapore
Bhopal
Indore
Jamshedpur
kochi
kolkata
Lucknow
Mumbai
 CON……

Australia canada Argentina

Mexico Brazil
United States chile
colombia
Ecuador
peru
Uruguay