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Citragosa Naradipa 041624353031

WALT DISNEY
Company: The
Entertainment King
Walt Disney History

The Walt Disney Years (1923-1966)


1923 Disney Brothers Cartoon Studio Didirikan
Animasi pendek "Oswalt, the lucky rabbit"
1927
diperkenalkan
1928 Walt Kehilangan copyright dari Oswald
Karakter Mickey Mouse diciptakan
"Steamboat Willie" Premier
1931 Walt terkena gangguan syaraf
1937 Peluncuran film Snow White and the Seven Dwarfs
1940 IPO
Kegagalan Film Fantasia(1940)
Memproduksi Film kartun pelatihan dan edukasi untuk pemerintah
1950 kombinasi film live-action pertama
Hadirnya Walt Disney Music Company
1954 Peminat disneyland distimulasi melalui acara televisi di ABC
1955 Disneyland diluncurkan
1966 Walt meninggal dunia
Post Walt Disney Years (1967-1984)
1971 Roy O. Disney Menggantikan kakaknya walt sebagai
chairman
Walt Disney World dibuka
1976 Tokyo Disneyland dinisiasi dan dibuka tahun 1983
1980 - 1983 performa perusahaan menurun
1982 EPCOT Center dibuka
1983 The Disney Channel tv kabel diluncurkan

Eisner's Turnaround (1983-1993)


1984 Eisner menjadi Chairman sekaligus CEO dan Frank Wells
menjadi Presiden sekaligus Chief Operating Officer
1987 Ekspansi bisnis baru Disney Store
1989 Disney-MGM theme park dibuka
1990 Disney-Press dibuka
1992 Euro Disney dibuka di Paris
Walt Disney History

Turmoil and Transition (1994 - 1995)


Film Lion King akan memecahkan rekor box office
Frank Wells meninggal dunia digantikan oleh Eisner
1994
Eisner operasi jantung, digantikan sementara oleh Katzenberg
Eisner Kembali meminpin dan Katzenberg membuat
perusahaan Dreamworks
1995 Walt Disney mengakuisisi ABC
1999 performa keuangan perusahaan menurun
2000 perusahaan kembali berkembang
Disney Slumps to The End of the
Century

▣ Pasca akuisisi, performa keuangan disney mulai menurun


▣ ABC merupakan saluran televisi nomor satu jatuh ke peringkat
ketiga. Tahun 2000 kembali di peringkat teratas
▣ Di divisi live-action film, Joe Roth mengeluarkan film-film big-
budget, dan star-driven.
▣ Disney merupakan market leader pada taman bermain
dengan strateginya mengubah taman-taman menjadi tujuan
rekreasi dimana para turis menghabiskan waktu lebih dari
satu hari
▣ Disney meluncurkan Go-Network (seperti yahoo)dan gagal
▣ 1999, cost-cutting plan menghemat hingga $500 juta
▣ Mulai menjual non-strategic asset
Disney Slumps to The End of the
Century

▣ Pasca akuisisi, performa keuangan disney mulai menurun


▣ ABC merupakan saluran televisi nomor satu jatuh ke peringkat
ketiga. Tahun 2000 kembali di peringkat teratas
▣ Di divisi live-action film, Joe Roth mengeluarkan film-film big-
budget, dan star-driven.
▣ Disney merupakan market leader pada taman bermain
dengan strateginya mengubah taman-taman menjadi tujuan
rekreasi dimana para turis menghabiskan waktu lebih dari
satu hari
▣ Disney meluncurkan Go-Network (seperti yahoo)dan gagal
▣ 1999, cost-cutting plan menghemat hingga $500 juta
▣ Mulai menjual non-strategic asset
Eisner’s Strategic Challenges

▣ Managing Synergy
▣ Vertically - Internet and TV sebagai distribution channel
▣ Horizontally – enter new type of entertainment (ESPN Zone,
DisneyQuest)
▣ Managing the Brand
▣ Managing Creativity
▣ Weekly Meeting “Gong Show”
Eisner’s Strategic Challenges

▣ Managing Synergy
▣ Vertically - Internet and TV sebagai distribution channel
▣ Horizontally – enter new type of entertainment (ESPN Zone,
DisneyQuest)
▣ Managing the Brand
▣ Managing Creativity
▣ Weekly Meeting “Gong Show”
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