IBM Big Data

Big Data & Analytics
Felipe Arentsen
Technical Sales Specialist for Big Data Platform © 2013 IBM Corporation
Hemos pasado el tiempo solucionando
problemas y dejamos oportunidades sin
explotar todos los días
© 2015 IBM Corporation

Data
is the new basis of competitive advantage
(What)
Cloud
is the path to new business models
(How)
Data
is the new basis of competitive
Engagement advantage
changes our expectations
(Why)

4 BM Global CEO Study. © 2013 IBM Corporation

Es la primeroa preocupación
del CIO
Business Analytics 83%
Virtualization 76%
Risk Management & Compliance 71%
Mobility Solutions 68%

Customer & Partner Collaboration 68%
Self-service Portals 66%
Application Harmonization 64%
Business Process Management 64%
SOA / Web Services 61%
Unified Communications 60%
IBM Global CIO Study.

55 © 2013 IBM Corporation
5
Front runners reap great rewards
Analytics pays back $13.01 250% is the ROI of solutions

for every dollar spent1 that incorporate predictive analytics
69% 53% 60%

of front runners created of front runners created a of front runners created a
a significant positive significant competitive significant positive impact
impact on business advantage using data on revenues using data
outcomes using data and and analytics2 and analytics in the past
analytics in the past three three years2
years2
1 Analytics Pays Back $13.01 for Every Dollar Spent” Nucleus Research, September 2014
2 Analytics: The speed advantage” IBM Institute for Business Value, 2014 © 2015 IBM Corporation
IBM’s Commitment to Big Data
IBM CEO Says ‘Big Data’ Is Company’s

Top Priority
 $16 Billion in Big Data acquisitions – 35 new  Largest patent portfolio in

acquisitions in the last 5 years the industry
 More than 1000 developers focused on Big Data  IBM has the largest commercial
technology development research organization on Earth
 200+ mathematicians developing
breakthrough analytics
 2014 IBM joins Apple & Twitter in strategic
partnerships
 IBM’s Big Data Business grew over 150% in 2014
More than
7
70,000 downloads BigInsights QuickStart Edition © 2013 IBM Corporation
FleetRisk Advisors helps trucking operators prevent accidents by
building stronger and faster risk prediction models
 80% reduction in serious accidents

 20% reduction in minor accidents
 30% increase in driver retention rates

Vestas turns climate into capital, optimizing turbine placement
with big data
 97% faster response times for wind forecasting information

 40% reduction in energy consumption
 Cuts cost per kilowatt hour increasing ROI

Children’s hospital strives to accelerate health warning alerts for
premature infants
 USD150,000 reduction in the cost of unnecessary neonatal surgery

 USD24,000 reduction in hospital costs per neonatal bed per year
 24 hours advance in real-time alerts to begin antibiotics and other treatment
for premature infants
Life insurer in Japan pays customers with greater speed and
accuracy using content analytics to standardize medical terms
 22% fewer mistakenly unpaid claims—from 435 cases to 339 in the first year
 90% accuracy in coding medical terms and treatments during claim assessment
 20% reduction in assessment workforce, saving several hundred million yen each
year

¿Qué es “Big Data & Analytics”?
Transactional & Machine Data Social Data Enterprise

Application Data Content
• Volume • Velocity • Variety • Variety

• Structured • Semi-structured • Highly unstructured • Highly unstructured
• Throughput • Ingestion • Veracity • Volume
Big Data is All Data in All Data Repositories

Imagine la posibilidad de analizar toda la data

Low-latency Fraud & risk Understand and
network analysis detection act on customer
sentiment
Real-time Accurate and Predict and act on

Traffic Flow timely threat intent to purchase
Optimization detection

Merging the Traditional and Big Data Approaches

Traditional Approach Big Data Approach
Structured & Repeatable Analysis Iterative & Exploratory Analysis
IT
Business Users
Delivers a platform to
Determine what enable creative
question to ask discovery
IT Business
Structures the Explores what
data to answer questions could be
that question asked
Monthly sales reports Brand sentiment

Profitability analysis Product strategy
Customer surveys Maximum asset utilization

The IBM analytics platform
Create a new data Prepare data Predict the future Align data management Delight customers Derive business value
foundation for the for analytics for the business strategy with customer by understanding from unstructured
business expectations them better content
IBM ANALYTICS PLATFORM
Discovery & Content Prescriptive Streaming

Exploration Analytics Analytics Analytics
Business Intelligence & Predictive Analytics
Data Content Hadoop Data

Management Management System Warehousing
Information Integration & Governance
Breadth & depth Data integration Hybrid & fluid Open & unified
of analytics & governance architecture platform

Analíticas cognitivas

Leveraging analytics still faces many obstacles
have a limited of the time is find it difficult

38% understanding of 80% spent on data 24% to get data
how to use preparation Access to required
analytics data sources is critical
Making decisions rapidly
is no longer a goal; it’s an while maintaining
Self-service analytics and governance standards
expectations to drive imperative
better data-driven
decisions are rising
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute for Business Value study. Copyright © Massachusetts Institute of Technology

Even a simple analytics project has multiple

steps and people
Data
Business Access IT
Analysts Data
Reporting
Preparation
Collaboration Analysis
Business Data Scientists
Users Validation and Statisticians

And it’s rarely a straightforward process
Data
Business Access
IT
Analysts
Data
Reporting Preparation
Validation
Collaboration
Analysis
Data Scientists
Business Users and Statisticians

IBM Watson Analytics

Self-service analytics capabilities in the cloud
Natural
Single Analytics
Language
Experience
Dialogue
Fully Automated Guided Analytic
Intelligence Discovery

A new way to work
Get Better Data
Understand Your
Business
Think Ahead
Tell a Story

Single Interface … Explore > Predict > Assemble

Natural
Quick start language
intuitive dialogue
interface
Key business
driver insights
Dashboard
and
storytelling
authoring Easy data
upload and
Refinement
capabilities

IBM Watson Analytics

Self-sufficiency for business users and experts alike
Business Users Data Scientists

Business Analysts
http://www.ibm.com/analytics/watson-analytics/
Cognos Overview

Cognos
Unified BI workspace that seamlessly progresses to follow a train of
thought
Executive
Bus. User
Business Analyst
Sales Mgr

26
Cognos Mobile
IBM Cognos Mobile
Elegant user interface
 Personalize your background
 Arrange content how you want it
 Rename your workspaces
Easy to use
 Automatic server configuration
 Connect to multiple servers
 Preview report without opening
 Track progress, pause & restart your
downloads
 Embedded end-user how-to tutorials
27 27 © 2013 IBM Corporation

Cognos for Microsoft Office

Communicate BI content in standard MS Office formats
Import BI content into MS Office tools

and add additional context for
presentations and briefing books
Solution highlights:
 Create and distribute briefing books
 Refresh BI content directly within MS Office
tools
 Modify and share BI content using familiar
applications
 Publish and share Cognos-enabled files to
the secure BI portal
28 28
Cognos Insight - Desktop
11 March 2018 © 2015 IBM Corporation

Sample Visualizations

Certify a standard “ODP Core” set of
open source Hadoop family projects
with specific versions and patch levels
Develop tools and methods to help

solution providers to test applications
against the ODP Core.
Contribute changes and fixes in the

ODP Core Hadoop family projects to
the ASF using the ASF processes.

Open Data Platform Initiative
Representation across the

Hadoop ecosystem…
• Hadoop distribution vendors
• Software application providers
• System integrators/consultants
• Hardware vendors
• Customers
… who all believe in the need for a community-based effort to

standardize Hadoop, which will lead to improved adoption
IBM BigInsights for Apache Hadoop
for Apache Hadoop

IBM BigInsights
Data Scientist
Text Analytics
Machine Learning
with Big R IBM BigInsights
IBM BigInsights Enterprise Management
Analyst Big R
POSIX Distributed File System
Big SQL Big SQL
Multi-workload, Multi-tenant
BigSheets BigSheets scheduling
IBM Open Platform with Apache Hadoop

Spark Technology Center
Focal point for IBM investment in Spark

• Code contributions to Apache Spark project
• Build industry solutions using Spark
• Evangelize Spark technology inside/outside IBM
Agile engagement across IBM divisions

• Systems: contribute enhancements to Spark core, and optimized infrastructure
(hardware/software) for Spark
• Analytics: IBM Analytics software will exploit Spark processing
• Research: build innovations above (solutions that use Spark), inside (improvements to
Spark core), and below (improve systems that execute Spark) the Spark stack
Goal: To be the #1 contributor and adopter in the Spark ecosystem

Los datos de Twitter son ofrecidos con servicios en la nube de la

plataforma de IBM Big Data & Analytics
for Business
Users and
Analysts
• Watson Analytics
• Social Media Analytics
for Developers,
Data Professionals Big Insights
and Scientists
• IBM DataWorks
• IBM BigInsights for Cloud
• IBM Bluemix Cloud
• IBM Watson Developer Cloud

Hemos pasado el tiempo solucionando
problemas y dejamos oportunidades sin explotar
todos los días
Es tiempo de aprovechar este momento!

Gracias!!!
felipe.arentsen@pe.ibm.com
@arentsen

IBM Big Data

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Big Data & Analytics

Big Data & Analytics

© 2015 IBM Corporation

© 2015 IBM Corporation

4 BM Global CEO Study. © 2013 IBM Corporation

Mobility Solutions 68%

IBM Global CIO Study.

Analytics pays back $13.01 250% is the ROI of solutions

69% 53% 60%

IBM’s Commitment to Big Data

IBM CEO Says ‘Big Data’ Is Company’s

 $16 Billion in Big Data acquisitions – 35 new  Largest patent portfolio in

 80% reduction in serious accidents

© 2015 IBM Corporation

 97% faster response times for wind forecasting information

© 2015 IBM Corporation

 USD150,000 reduction in the cost of unnecessary neonatal surgery

© 2015 IBM Corporation

¿Qué es “Big Data & Analytics”?

Transactional & Machine Data Social Data Enterprise

• Volume • Velocity • Variety • Variety

Big Data is All Data in All Data Repositories

Imagine la posibilidad de analizar toda la data

Real-time Accurate and Predict and act on

13 © 2013 IBM Corporation

Merging the Traditional and Big Data Approaches

Monthly sales reports Brand sentiment

14 © 2013 IBM Corporation

IBM ANALYTICS PLATFORM

Discovery & Content Prescriptive Streaming

Business Intelligence & Predictive Analytics

Data Content Hadoop Data

Information Integration & Governance

© 2015 IBM Corporation

© 2015 IBM Corporation

Leveraging analytics still faces many obstacles

have a limited of the time is find it difficult

18 © 2013 IBM Corporation

Even a simple analytics project has multiple

19 © 2013 IBM Corporation

And it’s rarely a straightforward process

20 © 2013 IBM Corporation

IBM Watson Analytics

21 © 2013 IBM Corporation

A new way to work

Get Better Data

22 © 2013 IBM Corporation

Single Interface … Explore > Predict > Assemble

23 © 2013 IBM Corporation

IBM Watson Analytics

Business Users Data Scientists

© 2013 IBM Corporation

26 © 2013 IBM Corporation

27 27 © 2013 IBM Corporation

Cognos for Microsoft Office

Import BI content into MS Office tools

11 March 2018 © 2015 IBM Corporation

30 © 2013 IBM Corporation

Develop tools and methods to help

Contribute changes and fixes in the

© 2015 IBM Corporation

Open Data Platform Initiative

Representation across the

… who all believe in the need for a community-based effort to