Professional Documents
Culture Documents
c
India is presently ranked 17th amongst auto car
manufacturing countries in the world.
The small car market counts for about 73 percent of the overall car
market within India, which is densely populated with motor vehicles.
And this outstanding growth in the small car segment has compelled
the major players like Nissan, Renault, Toyota, Volkswagen (VW), etc to
sit up and take notice.
Maruti Udyog Limited
Tata Motors
Hyundai
Honda
Fiat
Ford
Toyota
Mahindra & Mahindra
!"#$
$
Increased access to credit and lower interest loans.
Investment in Infrastructure spending can boost the commercial
vehicles segment.
Growing working population (441 million people in 2015/16)
Upward migration of household income levels (600 million
people have annual income of more than $10,200)
Middle class expanding by 30 - 40 million every year
The availability of car loans, affordable rates of interest, smooth
repayment facilities and the deductions offered to the customers
by the retailers.
%
Rapid Urbanization of semi urban regions
Rising aspirational levels. Improvement in living
standards of middle class
Increased spending on Fashion & lifestyle comforts.
Seeking ³Value for money´- consumer behavior
Increasing customer emphasis on aesthetics and
comfort.
A perfect marriage of rise in disposable income and
demographic dividend (From US$ 556 per annum
US$ 1150 by 2015)
Ö
&' (!
m
!
*!+
",+
( %!
$#
Ö
! )
50:50 JV, to make 400,000 cars a year with an
investment of over US $ 1 billion.
Coming up with the $2500 car to compete with Tata
Nano in 2011
6.
Toyota Kirloskar motors planning to launch its
own small car in India by 2011
"!""
"
(!
ßurrently, Maruti Suzuki is the market leader with 58 percent
market share.
It has the seven other small car in its portfolio M800, Omni,
Wagon-R, Zen A-Star, Alto and Swift hatchback.
With such a strong portfolio the company was able to sell
nearly 8 lakh cars in the last fiscal year. It recorded a growth of
3.6 percent.
The new Ritz is expected to further increase its lead in the
market.
Êur Player
à
| à
|- )%
"
% "
%! % $" $ %" ,.
" %$
%
. %
"
. !& $
. %
#!
!
/% .
.|- ),0
1/c %%
%"%%
% !
c1234
%"%%
%
3-
%"
%
561/&3m7c %%
%
"
% !
1/c :
The Company has long run opportunity for growth and profitability. They have high relative
market share and high
Growth rate. SWIFT, SWIFT DESIRE AND ZEN ESTILÊ is the fast growing and has
potential to gain substantial profit in the market.
561/&3m 7c :
New products with potential for success but there cash needs are high
And cash generation is low. In auto industry of MARUTI SX4, GRAND VITARA, ASTAR
there has been improve the organization reputation
As they want successful not only in Indian market but as well as in global market.
c12 34:
It has high relative market share but compete in low growth rate as they generate cash in
excess of their needs.
MARUTI 800, ALTÊ AND WAGNÊR have fallen to ladder 3 & 4 due to introduction of ZEN
ESTALIÊ and A STAR.
3-: The dogs have no market share and do not have potential to bring in much cash.
BALENÊ, ÊMINI, VERSA There business have liquidated and trim down thus the strategies
adopted are that are harvest, divest and drop.
!" #
?
r
r
r
r
?
r
Ê
r ß
r
r ß
r
r ?
#
$
r
$ $%
r !
r
r "
r !
r "
r !
*c
Opportunities Weakness
Strength Threat
c
$ %$
Vovernment policies relating to the industry
Tax policies
Law and regulation
Trade restrictions and tariff
$$ %$
economic growth
interest rates,
exchange rates and inflation rate
$ %$
population growth rate
age distribution
changes in tastes and buying patterns
$&'$ %$
R&D activity
automation
technology incentives and
the rate of technological change
(
)#*
The country¶s second largest car manufacturer and the largest
passenger car exporter.
Posted growth in cumulative sales for the month of April,
2009. While the domestic sales grew by a marginal 3.5% the
exports grew by 19.6%. The cumulative sales however grew
by 10.9%.