Professional Documents
Culture Documents
Design
Packaging :
Consider packaging in term of: Protection, ease of use, product
differetiation, attarctive to customer, safety and labelling
After sales service
1. Cost Based Pricing
Decision based on :
Average profit margin of the industry
The number and strenght of competitors
Formula :
Price = Total cost per unit + Mark Up
2. Value-Based Pricing
3. Competition-Based Pricing
1. MANUFACTURER CONSUMER
2. Sales Promotion
3 Departemental coordination
5 Sales visits
7 Consolidation
The Marketing Budget
ITEMS FIXED ASSETS MONTHLY EXPENSES OTHER EXPENSES
EXPENSES (RM) (RM) (RM)
Signboard 300
Marketing Personnel
• Salary
• Commision 5,000
• EPF/SOCSO 5,000
• Travelling 1,000
Promotion 2,000
Grand Opening 10,000
5,000
Total 300 13,5000 15,000