CORPORATE PRESENTATION 2016

Welcome
Agenda

•Company Facts
•BETONSTAR – Strong Points
•Corporate Values •Products
•Roadmap to Future
•Company Facts

BETONSTAR; is a % 100 Turkish Proprietorship company which is

established by the group who was an accredited supplier to World Wide
known Concrete Pump Producer in Turkey for many years, together with
ENGINEERS and MECHANICS who worked together for many years to
produce Concrete Pumps more than 1000 units and succeeded very well
thereafter in providing sales and after sales services.
BETONSTAR, produces Concrete Pumps for
Domestic and Overseas markets in his own factory
under his brand BETONSTAR, built on over 55.000 m2
area in Izmir- Torbali area and also has a second
factory in the same area for steel production plant built
on 11.000m2.
BETONSTAR, walks through to become a WORLD BRAND with
its vision and strong willpower.
 BETONSTAR with its knowledge and production
expertize, aim to bring his Sales and Marketing
ability to World Markets through following
principles.

• High Performance reliability with standard equipment

• Competitive prices

• Efficient After Sales Service

• Wide and sufficient spare parts availability and just in time supply

• 12 months of standard warranty

• CE Certificate, ISO 9001,U-SEPRO,GOST-R

Corporate Values
Our Mission
To produce competitive products and services inside the philosophy of
environmentally manufacturing mentality and that cover the necessities and
expectations of the market and customers while contributing to the
development of the society.

Our Vision
To be a worldwide brand in concrete pump machinery sector.

Our Strategy
With more engineering : 1. Less time and material prodigality
2. Produce competitive and userfriendly machine
with high technologies…

Company Commitment
Our first aim ; Our engineering will be always customer and environmental
oriented
 Quality Policy

• Continuously improve our

products and services by
understanding our customers
expectations and finding best
solutions.

• Comply with the terms of the

quality management system
and continuously improve the
effectiveness of the system.

• Provide environments for our

employees to develop their
knowledge and skills and for
innovative ideas.

• Ensure our suppliers and

dealers participations and
contribute to their
development.
ISO 9001
 Health and Safety Policy

• Stick to the legal regulations for

health and safety and other
requirements

• Improve continuously our

Health and Safety Management
System in our structure.

• Reduce the risks associated

with SZUTEST to prevent injuries
and health degradation
ergonomic, providing a healthy
and safe work environments.

• To do training activities for to

improve employees' awareness
of occupational health and
safety.
OHSAS 18001
Environmental Policy

• Stick to legal regulations for the

environment and other requirements
that we are obliged to obey.

• Create and improve environmental

management system in our structure.

• Respect environment while using

natural resources.

• Reduce the amount of waste and

prevent environmental pollution in all
the activities.

• To do the training activities for

improve the environmental awareness
of employee.
BETONSTAR’s Strong Points
BETONSTAR’s STRONG POINTS

R&D
Suppliers
Industrial
Design

Training
Engineering

Production
University Techonology
Industry
Corporatıon After Sales Sales
 Industrial
Design

• Conceptual Design of the Machines

• Ergonomic Design of the Machine-

Operator Interface

• Application of the new design and ideas

according to the customer expactations.
Engineering

• Design by Betonstar engineers (No licence used)

• New product development with the computer aided
3D modelling.
• Selection and adaptation of drive train systems
• Optimization of machine performance
• Development of the machines according to
National and International Standards (CE, SAE,
ISO, TSE)
• Collaboration with suppliers to improve the
performance of the components and the machine.
 R&D

• Design and test of the Mechanisms

• Structural tests with Computer Aided Eng.
• Experimental strength tests
• Noise and Vibration studies
• CE compatibility tests
• Hydraulic system optimizations
• Fuel consumption reduction studies
 Production
Techonology

• Production plants equipped with the latest

technology

• Perfect sensitivity and high cutting quality with

the laser cutting system

• Long service life of main components (chassis,

boom and the other structures) is achieved by
means of repetitive welding quality,
Production Facilities

- Total land area : 66.000 m2

İzmir (Subaşı) Assembly Plant:

55.000 m2

İzmir (Yazıbaşı) Steel Cutting and

Welding Plant:

11.000 m2
Plasma Cutting Lazer Cutting

Machining Center
 PRODUCTION

Robot Welding
Cylinder Shaping
 PRODUCTION

Assembly Line
(Subaşı) Steel Cuttting and Welding Line
(Yazıbaşı)
 Sales

DOMESTIC SALES
• Direct sales with 7 regional offices in Turkey
• Experienced sales team equipped for mobility and access to online CRM
system.
• Listening to customers and responding to their requirements with systematic
customer visits

WHAT IS ACHIEVED
• High market share
• High machine population
• Higher second hand value
EXPORT SALES

• International dealers in 20 countries

• Over 20 worldwide sales and service points
• BETONSTAR machines running in 28 countries
• 2014-2015 Main Export Markets
• Azerbaijan
• Algeria
• Iraq
• Georgia
• Kazakhistan
• Russia
• Turkmenistan
• Israel
• Macedonia
• Guinea
Countries Where Betonstar Machines Are Running
Countries Which Are Our Next 5 Years Target Markets
 University
Industry
Corporatıon

• Colloborative projects with Turkish

leading universities

• Supporting BETONSTAR engineers for

their master and doctorate degrees and
associating their thessis with existing
BETONSTAR projects

Mechanical design, analysis and optimization

 Training

• Highly qualified training team

• Regular training programmes

• BETONSTAR staff trainings

•Domestic and international dealer •Operator trainings

technical trainings with the organization of READY MIX CONCRETE UNION-TURKEY
Suppliers

• Wellknown world brands…

• Project development and continuous improvement with
international and national suppliers.
Products
TRUCK MOUNTED CONCRETE PUMPS
BST 24.14 4RZ
BST 37.14 4Z
BST 40.14 5RZ
BST 43.14 5RZ
BST 47.16 5RZ
BST 52.14 6RZ
STATIONARY PUMPS
BSS 14.90-D
BSS 21.90-D
BSS 36.000-D
PLACING BOOMS
BSD 24 XRT
BSD 33 ZT
BST 24.14 -4RZ
BST 37.14 - 4Z
BST 40.14 -5RZ
BST 43.14 - 5RZ
BST 47.16 -5RZ
BST 52.14 -6RZ
 Smart Pump System

• The system SMARTSTAR has been developed by BETONSTAR Engineers.

• It is under Betonstar patented and registerated trade mark of Betonstar Co.
• The system provides many of easiness to the operator.
 When the switching sensors fails,the system let the pump run as
normally.This provides to the operator to finish his job safely and clean
his machine without any trouble.
 System records all working parameters and possible failures in order to
give ideas about the machine condition.
 System gives all needed parameters lile hydraulic perssures,oil
temperatures,truck cooling temperatures,truck rpm etc.. To let the
operator knows about the current conditions.
 System provides fuel consumtion economy by selecting the optimum
working parameters under to the selected concrete output.
For Higher Projects….
Roadmap to Future
Growth Strategy

-Expansion of Product Portfolio

-Enlarging Dealers Network

New Product Strategies

Ideas come from jobsite necessities…

Enlarging Dealers Network

Countries Which Are Our Next 5 Years Target Markets

THANK YOU