. . . .A. . . .

PRESENTATION

. . .ON. . .

MAHINDRA
SWARAJ

Submitted by:
Gagan Sandhu (209)
 CONTENTS
sawraj INDIA

. . . . . India History
. . . . . Tractor Ind. Overview
. . . . . Company Profile
. . . . . Director of Boards
. . . . . Swaraj Now Mahindra
 
Some Other points

. . . . . Capital Structure
. . . . . Product Range
. . . . . SWOT

Swaraj Ratio Analysis

. . . . . History
. . . . . Strategies
. . . . . Toyota SWOT

A Case Study
 ABOUT INDIA

Population : over 1.18 billion(2nd )

Geographical Area : 3,287,590 km sq

 INDIAN TRACTOR INDUSTRY

Eicher Motors was the first Indian company to make

India's very first tractor. On 3rd September, 1960 the
company rolled out the first indigenously built tractor of

the country from its Faridabad factory. The birth of the

company dates back to 1948, when Good earth company
was set-up for the sales and service of imported tractors in
India.
 INDIAN TRACTOR INDUSTRY

 The Indian tractor industry is the largest in the world and

accounts for one third of the global production.

 Current capacity of the Indian tractor industry is 400,000 units

while the sales stands at 310,000 units per year.

 Major players include M&M Ltd, Tractor and Farm Equipment

Ltd, International Tractors Ltd, Punjab Tractors Ltd and John
Deere.

 93% of the demand comes from 12 major states, of which UP

is the largest market.
 
 COMPANY OVERVIEW

It was 27 June 1970 that PTL (Punjab Tractors Limited) was

established with the dual purpose of industrial and agricultural
growth. The Punjab Tractors Limited is an organization
manufacturing tractor namely SWARAJ .
 SHARING
4,52,000 No. of equity shares subscribed for by promoters, etc.
85,000 No. of Equity Shares allotted to Indian Govt.
5,63,000 No. of Equity shares offered to the public in August 1972.

2,550 forfeited equity shares either reissued or forfeiture annulled in

1979.

 4,40,000 bonus equity shares issued in 1980

15,016 Pref. shares redeemed in 1985.

 9.5% pref. shares redeemed on 7th November, 1987.

 BOARD OF DIRECTORS
Fujio Cho Chairman
Katsuhiro Nakagawa Vice Chairman
Katsuaki Watanabe President
Tokuichi Uranishi Executive Vice President

Tetsuo Hattori Managing Director

Hideaki Miyahara Corporate Auditor
 Swaraj Now Mahindra

In August 2008, the PUNJAB TRACTORS LIMITED was

taken by MAHINDRA & MAHINDRA LIMITED & PTL
becomes Pvt. Limited Company. So PTL is now a part of M
& M Group.
Mahindra owns a majority stake in Punjab Tractors Limited
and had earlier acquired 63.33% stake in PTL in July 2007.
MHFL, a wholly owned subsidiary of M&M, currently
holds 1.31% of PTL, and is also in the process of being
merged into M&M.
TOYOTA INDIA
MEMBERS OF SWARAJ FAMILY
 Toyota Kirloskar Motor Pvt. LTD
Toyota cars came to India in 1997 through
collaboration with the Kirloskar group As a joint
venture between Kirloskar Group and Toyota Motor
Corporation, Toyota Kirloskar Motor Private Limited.
 TOYOTA INDIA HISTORY

Date Of Establishment October 6, 1997

Chairman Mr. Ryoichi Sasaki
V. Chairman Mr. Vikram S K
Managing Director Mr. H. Nakagawa

Deputy MD's Mr. Sandeep Singh

DMD, Commercial Mr. Shekar
Paid-In Capital Rs. 7 billion
Shareholders TMC (89% equity)
KG (11% equity)
 AUTOMOBILES

Toyota Qualis . . . . . .

. . . . . . Toyota Corolla
Toyota Camry . . . . . .

. . . . . . Toyota Prado
Toyota Innova
......

Toyota Landcruiser
......
Toyota Fortuner
.....

Toyota Prius
.....
 STRATEGIES IN INDIA
Sales Strategy of Toyota in India

By 2010, the company expects its sales to grow more than

15 percent from 2009, when it had sold 55,497 cars.
The Indian unit of Toyota Motor Corp, expects to double
its sales in the next five to seven years, powered by its
Etios cars to be launched at the end of this year
Toyota Kirloskar, in which Toyota has a 89 percent equity
stake, is expanding its dealership network to about 150
dealers by the end of this year.
 Diesel cars strategy
The world's largest carmaker, Toyota is evaluating options
to introduce a diesel version of its small car to be launched
in the Indian market by 2011.

“We are keenly studying the diesel option for the small car
to be launched by 2011. It will depend on the market and
the government regulations regarding diesel engines”
Planning to Change Sourcing Strategy

The company is changing its sourcing plans in

the country and intends to change the
components and equipment sourcing to
reduce its import costs. We will continue to
import from Japan ... some imports will
happen from Thailand, Taiwan and Indonesia
and some components will be locally sourced
Small Car Strategy

The small car has, incidentally, been planned

for BRIC economies . To that extent, India
could end up being one of the important
manufacturing hubs globally on the lines of
Thailand for the Innovative International
Multipurpose Vehicle project.
TOYOTA UNITED STATES
 TOYOTA USA HISTORY
Toyota Motor Sales, U.S.A., Inc., was formed October 31, 1957
establishing its headquarters in a former Rambler dealership in
Hollywood, California. Sales began in 1958 and totaled a modest
288 vehicles . . . . 287 Toyopet Crown sedans and one Land Cruiser.
 TOYOTA USA STRATEGIES

Strategy for Growth . . . . . .

To have a successful strategy for growth,

businesses must first find, evaluate and select
a strategy to capture a potential market. Since
it entered to American car market in 1967,
Toyota has developed a diverse business
portfolio with its existing line of cars as well as
brands such as Lexus and Scion.
Toyota recall strategy . . . . . . .

Toyota Motor, its reputation tarnished by

recalls of millions of vehicles, scrambled to
reassure customers it has not sacrificed safety
to be world number one. it had started
shipping parts to US dealers to repair the
millions of vehicles recalled due to sticking
accelerator pedals.
Toyota's Defense Strategy

Toyota is a Japanese company but

Japanese workers are no where to be seen
in the ads. Toyota has suddenly become
all about American jobs for American
workers. Never mind that the profits flow
to Tokyo.
SWOT
. . . . . . . A Case Study

. . . . . Just in time

Toyota dedicates its major portion of finances and

human power to well manage the operations in the
organization. Toyota works on “just in time”
strategy. By following this strategy Toyota tries to
minimize the efforts required in inventory control
and management.
Toyota schedules its day to day operations on the basis of strict
market analysis reports, which makes the company able to
predict about the demand for the finished goods in the market.
Operations mangers in Toyota use many forecasting methods,
mathematical models and analytical tools to locate the actual
figures of the market. On the basis of these figure operation
mangers make day to day decision about traffic of inventory in
the production plant.
Operation mangers plan their inventory schedule in a way, so
that no inventory gets accumulated in stores of Toyota. Each
day material that comes in a plant get consumed for production
purpose and finished goods gets distributed to outlets on the
same day, so there is no accumulation of inventory at all. This
reduces the cost required for storage of inventory. This strategy
makes Toyota, a leader in the automobile industry.