A STUDY ON IFB INDUSTRIES

M.SHYAM SUNDAR
INTRODUCTION

 Originally known as Indian fine blanks

limited.
 Started in India in 1974
 Collaboration with hienrich schemed ag of
switzerland .
 Engineering divisions at Calcutta and
Bangalore
 Products include strip loaders
,straighteners,motorss for white goods etc.
Vision of ifb

 Ifb will be synonymous with innovation and

technology in its chosen field of business.

 Ifb will excel in quality and services to be in

consonance with global standards.
Mission of ifb

 Continuously maximizing the shareholders

growth by manufacturing and marketing best
quality products that go into daily life .
Value system in ifb

 Ifb is one of the most admired and trusted

brands in home appliances.
 The focus on customers has earned the
company a dominant market share in
washing machine business.
 The company has a culture that supports
enduring values of integrity ,respect,team
work,diversity etc
Market segmentation

 Demographic: income and occupation

 geographic: tier 1 and 2 cities

 Psychographic: lifestyle and personality

 Behavioural:value and benefit

Various products at ifb

 Washing machines
 Dryer
 Microwave oven
 Chimneys for kitchen
 Dish washer
Features of ifb

 The company complies with various policies

like hr policy, environmental policy, quality
policy etc.
 The quality system of the company is
certified by iso 9001:2000 certification
 R &d team is equipped with the latest CAD
stations for 3d modeling and stress analysis
Swot analysis

 Strength
 :market share in washing machines
 :brand image
 :variety of products
 Weakness
 :competitors provide similar products
 :lack of awareness of other products
 :high cost
 Opportunities
 :increase in purchasing power
 :can explore other markets

 Threats
 :price war with other competitors
 :competition between Indian and foreign
brands
Thank you…….