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REPORT
ON
A study on Marketing Strategies of
Tata Motors, Varanasi
Sources of data collection Secondary data was collected from magazines, books, and internet.
Data Analysis & Interpretation
• Overall satisfaction with performance of Tata Motors
0.45
0.4
0.4
0.36
0.35
0.3 Percentage
0.24
0.25
0.2
0.15
0.1
0.05
0
Fully satisfied Partially satisfied unsatisfied
Above graph shows us that , overall performance of its car in that it observed that 40% of people
are partially satisfied , 36% of unsatisfied, 24 % people are fully satisfied of its overall
performance of their car.
Findings
• Maximum number of respondent have chose Tata cars, as it is well suited
for traveling both in rural and urban areas
• Most of the customer has the opinion that looks of Tata cars leads to
their satisfaction.
• Most of the customers are using the vehicle for their own purpose.
• Customers are much satisfied with the information and demo given by
sales representative.
Suggestions
• The company can undertake R&D to improve the existing feature which field
helps increase in the customer satisfaction.
• The company should promote about the entire feature offered by it.
• As majority of the customer give opinion that they are satisfied is the factors,
services and design of the product of the company should taken not only
maintain the existing standard but also enhance them.
• TATA Motors should increase the dealerships / channel partners for the rural
marketing. In case of non viability should force the old dealerships to open a
branch & increase the market share in that market
Conclusion
• From this summer training project I conclude that the marketing strategies of Tata
motors are according to market. They always look after their consumers and their needs.
• They make changes in their product what consumer wants, that’s why most of the
consumers, are satisfied from the company. Company wants that every people can
purchase their product so, they have product from low price to high price with number
of different styles and designs without compromising product quality.
• Company has its own show rooms and service centers in different places so customers
can’t face many difficulties to purchase their products.
Limitations of the study