Mass Media

Institution
Hanaliejoy Cruz
Kim Tran
Amairany Hurtado
Beatriz Nicolas
 introduction
❖ Social media is an institution that play a substantial role in the lives of
adolescents.
❖ Social media have both positive and negatives influences on adolescents.
 Discuss the history of your institution. How did it emerge? How did it
come into existence?

❖ According to Kaiser Family Foundation, social media has been greatly use by
adolescents in the early 2000s.
➢ Social media first emerge in 1997 with the website called Six Degrees.
➢ After Six Degrees, people start moving into the era of blogging and instant
messaging
➢ By 2003, the first social media surge know as MySpace was created for younger
generation
➢ Later Facebook and Twitter was launched in 2005 and become the social media
giant.
➢ By 2010, Flickr, Instagram Photobucket was launched and gaining popularity as
one of the top social media
 How do members of society perceive your institution?

❖ Social media has become widely uses.

❖ People spend more usual hours on social networking site to download pictures, browse
through posts and messaging with friends.
❖ Average children 8-18 years old spent 7.5 hours each day using media.
❖ Social media become adolescent addiction.
❖ Some derived benefits out of social media whereas some have become academically
challenged by the use of social media.
How do members of the institution perceive itself (its own institution)?

❖ Social media has perceive itself by providing society with the positive implications.
➢ Promoting awareness of specific causes
➢ Advertising businesses
➢ Helping foster friendships between individuals who may have never met without
social networking.
❖ Social media have greatly increases communication across cultures and positively
brought attention to events around the world.
How has the institution changed over time?

● Social media started with the basic, creating a profile and add friends to chat with, the first popular
site was in 1997 known as Six Degrees.
● By the 20th century technology was making great advances and the creation of LinkedIn and
MySpace.
● In 2006, Facebook and Twitter came to the light. Facebook started with 1 million years and today its
at 1 billion users. Twitter had a massive growth from 2010 to 2012.
● Social media has become very helpful and economically friendly.
● It allows you to connect with family and friends. Meet new people and grow as a person for business
or work related.
 What has caused various institutions to change?

❖ To ensure there is “something out there for everyone”

❖ Maintain relevance
❖ Content with positive emotions are more successful
❖ The more you can share, the better!
❖ Immediate access
Discuss any stable features of the institution, that is, features that have not changed.

❖ Still a major source of news

❖ Many communication outlets
❖ Entertainment
❖ Broadcast information
❖ Attracts a wide variety of users
 As a way to better accommodate members of society, how would you
improve your institution?

❖ Conflict theory point of view- social media can be used to bring out the distinctions
between genders, race, or economic status.
❖ Cyber Bullying a form of aggressive communication between groups.
❖ Gender differences: girls are more likely to suffer from cyber-bullying.
❖ Parents can help regulate how long and what their children interact with on the web.
❖ Teaching and promoting a culture of respect and safety on social media.
Who are the major participants in the institution? What are their roles
and statuses?

❖ Adolescents are the major participants

❖ 95% are connected to the internet (Nixon)
❖ Functionalist point of view- social media application provide a method of how to identify
themselves with the group of “youth culture” (Arnett).
❖ Adolescents build their identity and define themselves within the groups they feel they
belong in.
 Does your institution work better for some members of society (as
opposed to others)?

❖ Generation gap in social media users: Adolescents vs. Adults

➢ Both groups use it as a form of communication or entertainment
➢ Parents have a different point of views of social media.
➢ In the workforce, it allows business and people to grow.
 Work Cited
● Arnett, Jeffrey J. "Adolescents' Uses of Media for Self-Socialization." Journal of Youth and Adolescence, vol.
24, no. 5, 1995, pp. 519, Education Collection; ProQuest Central,
https://login.ezp.pasadena.edu/login?url=https://search.proquest.com/docview/204639858?accountid=28371
● Hale, Benjamin. "The History of Social Media: Social Networking Evolution!" History Cooperative. N.p., 26
Feb. 2017. Web. 03 Feb. 2018.
● Hendricks, Drew. “Complete History of Social Media: Then And Now.” Small Business Trends, 6 May 2013.
Web. 02 Feb. 2018.
● "The Media, Children, and Adolescents." American College of Pediatricians. N.p., 18 Feb. 2014. Web. 03
Feb. 2018.
● N, Khurana. "The Impact of Social Networking Sites on the Youth." OMICS International. OMICS
International, 28 Dec. 2015. Web. 23 Jan. 2018.
● Nixon, Charisse L. "Current Perspectives: The Impact of Cyberbullying on Adolescent Health." Adolescent
Health, Medicine and Therapeutics. Dove Medical Press, 2014. Web. 01 Feb. 2018.
● Tynan, Dan. “Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?” – Adweek,
Adweek, 28 Jan. 2018. Web. 02 Feb. 2018.