Rajasthan

Navratna
the elite partner club

Presented By
Ritesh Goyal
• It’s a Customer Loyalty Program
• Navratna scheme started two and half year
ago.
• Duration of Navratna is of 3month (Quarter).
• Retailers are categories in 3 slab
• Best retailers are given a chance to win Gold
and Silver Coin
• Grand party at the end of Navratna.
• Base on fowling.
– Connection retailer sold.
– Recharge from lapu.
– Points retailer score in last
quarter
• Company automatically select retailer who is
eligible for Navratna according to its last quarter
performance.
• Also company itself assign the category for
retailer.
• TM of company inform retailers about there
target.
• Company also inform retailers about there target
through SMS.
• Company provide book to retailer which contain
all the details about Navratna.
 Category

Platinum Gold Silver

Category Condition

Silver Category 100 Activation / month 60000 recharge /

month

Gold Category 200 Activation / month 90000 recharge /

month

Platinum Category 500 Activation / month 150000 recharge /

month
Target is effected by:
1. Activation
2. Revenue (recharge)
Example:- Silver Category retailer

1st month • 100 activation

(April)

2nd month • 110 activation

(May)

• 121 activation
3rd month
(June)
Example:- Silver Category retailer

1st month • Rs 60000

(April)

2nd month • Rs 66000

(May)

• Rs 72600
3rd month
(June)
 Every day balance in lapu is more than:

Silver Category
• Rs 2000
Gold Category
• Rs 3000
Platinum Category
• Rs 5000
Privileges Platinum Gold Silver
Dealer Helpdesk Priority helpline for Priority helpline for Priority helpline for
quicker response quicker response quicker response

Business Card Platinum Business Gold Business Card Silver Business Card
Card
Free Golden 5 per half 3 per half 1 per half
Numbers
Airport & Railway 10 drops per half 6 drops per half NA
Station Transfers

Discounts at VLCC Up to 30% Discount Up to 30% Discount Up to 30% Discount

Discounts at Fems Up to 15% Discount Up to 15% Discount Up to 15% Discount

‘N’ Petals
• Only for Platinum and Gold members.
• Points to be keep in mind
• Valid in selected cities*
• Complimentary transfers will be provided as per the
membership level
• Booking should be done at least 2 working days in
advance

*Cities:- Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Pune, Coimbatore,

Cochin, Chandigarh & Jaipur
For booking retailers have to contact Navratna’s program cell at 0124 4222393
 VLC
Benefits:

• 30% off on Slimming packages

• 30% off on Beauty Packages
• 15% off on Regular Salon Service
• Body Composition Analysis worth Rs 500/-
• Skin & Hair Analysis Worth Rs 500/-

Benefits can be avail by showing Navaratna membership card at VLCC outlet or by just
messing ‘VLCC Airtel’ to 55050.
• This offer cannot be combine with any ongoing
offer, promotions & discounts
• Discount is valid at all VLCC outlets across
India*
• Valid on prior appointments only
• Offer are not applicable on International lines &
Dermatological procedures
• Discounts are applicable on MRP

*except the VLCC Spa at Vasant Vihar and Safdarjung Enclave, New Delhi
By showing Navratna Membership card retailer can
get discount up to 15%.
Here’s a simple breakdown of the offers that
retailers get
• 10% discount for shopping up to Rs 1000/-
• 12.5% discount for shopping up to Rs 1001 to
1500/-
• 15% discount for shopping of Rs 1501/- and
above
• The program aims to recognize and reward
partners keeping in mind their incremental
growth achieved
• These reward will be duly presented to the
respective members at he end of each half, in
presence of all the members of that particular
category.
• In every half, the standing of members in their
respective categories be determined
• Rank will be based on calculations of retailer
percentage growth of performance points in
the program period
• Retailers must manage a minimum of 5%
growth over the base performance points, to be
eligible for rewards
•Top 30% retailers in each category will be rewarded
Platinum Gold Silver
Partner Partner Partner

For instance, if the Gold category has 100 members, the top 30 with the highest
growth rate in that particular half, will be selected and rewarded.
• Only applicable for the second half
• Top 10% rankers, for just the second half, in
each category will also be rewarded.
For instance, in the second half, in a Gold
category with 100 members, not only the top
30 rankers throughout the program period, but
even the top 10 rankers for only the second
half will also be rewarded.
* Both category are non-overlapping rewards
Platinum Gold Silver
Partner Partner Partner
To: “51619”
• Visiting Card
• Letter pad
• Momentous
• Other stationary etc..
Condition Points
1 Prepaid connection 1 point
On recharge of Rs 5000 from lapu 1 point
1 Postpaid connection 2 point
Display audit By displaying Airtel holding at retail
outlet, he can get up to 100 points
Mystery audit For motivating the customer to purchase
Airtel connection, he can get up to 100
points
According to points top retailers of each Category are given extra benefit
Performance points (PP) will be calculated at end of every half
Points Table 1st month 2nd month 3rd month

1 2 3 4 T 1 2 3 4 T 1 2 3 4 T Total Points

Prepaid 1 point/act
Activation*
Postpaid 2 point/act
Activation**
Recharge 1 point/
Sold*** 5000lapu
Display Audit 0-100 points Once in three month

Mystery Audit 0-100 points Once in three month

Grand Total

*Act with PEF within TAT and Decr > 5 within 7 days
**Process for registering postpaid sale to be followed
***Recharge sold via LAPU only
Example:
Calculation at the end of First Half Second Half

Performance points at the beginning of program: 200 200

Performance points at the end of first half: 250 250
Performance points at the end of second half: 300

Incremental Sales Growth %: 50 * 100 100 * 100

200 200
= 25% = 50%
• Every Quarter Navaratna Party at 5star Hotel.
( last time- March 27, 2010 Hotel Le Meridian, Jaipur)
• In party retailers have the chances to meet-
ZSM , ZBM & other known persons of
AIRTEL.
• Cultural program during the event.
• Talk show, about the company performance.
• Drink & Dinner also their.
• Best 3retailers of every ZSM are also awarded.
• Surprise prices during the event.
• Only Qualified retailers are invited in the party
(approx 400-500).
• Only one pass for one retailer.
• Pass for the party is given by TM to retailer.
• Retailer has to come by its own.
• Retailer have to bring pass, otherwise he will
not allow.
• Retailers can get other information about party
from TM.