SWOT ANALYSIS

SWOT ANALYSIS
 SWOT ANALYSIS

S trength Weakness Opportunities T hreat

What is SWOT Analysis?
What is SWOT Analysis?
1. Acronym for Strength, Weaknesses, Opportunities, and
Threats
2. Technique credited to Albert Humprey who led the research
at Scothland University in 1960’s and 1970’s in solving group
or individuals problems in the business.
3. Planning tool used to understand Strength, Weaknesses,
Opportunities, and Threats involved in a business
4. It is used as a framework(pagbalangkas) for organizing and
using data and information gained from situational analysis
5. SWOT Analysis are divided into internal and external factors
 Internal External
• Internal to business or • External to business or
organization organization
• Present or Current • Future
• Controllable • Un-Controllable
• Can be Influence

Strength and Weaknesses Opportunities and Threat

• are internal aspects • are external aspects
S trength • Area of expertise or advantage - something that you can do
that is unique to others:
• skills,
• knowledge,
• experience etc..)
• Capabilities its something that you can;
• Do
• Provide
• Capable
• Resources – something that you can get easily( Ex. Time,
money, contacts , assets, network loyal customers, friends,
relatives etc..)
• Tangible and Intangible ( ex. Physical appearance, Feelings
etc..)
S trength
• Area of expertise or advantage - something that you can do
that is unique to others ( skills, knowledge, experience etc..)
• Capabilities – something that you can do, provide or capable
• Resources – something that you can get easily( Ex. Time,
money, contacts , assets, network etc..)
• Loyal customer, friends, relatives.

W eaknesses
• Things that you are bad or not good at ( Selling, Math,
problem solving, communication etc..)
• Things that you need to learn and improve(Marketing
Strategy, customer wants and don’t want’s)
• Lack of - things that you must have in the near future (Time,
Money, contacts, network etc..)
• Habits/attitude - things that must be avoided or change
O pportunities
• A positive aspects that must be anticipated
• A ladder to success
• Changes in trends and technologies, policies, politics,
economy, internet evolution that we must;
• Keep pace
• Research
• Visualize
• Plan and sieze
Threats • A negative aspects
• future problems and obstacles in business
• Changes in trends and technologies,
environment, policies, politics, economy,
internet evolution – things that must be
• Un-controllable but can be influence
Threats • A negative aspects of external factors in business. It
is uncontrollable but can be influence.
• Future problems
• Obstacles in business (ex. Competitor’s,Changes
in trends and technologies, environment, policies,
politics, economy, internet evolution etc…)
• things that must be aware of
• Things that we must plan and prepare
 SWOT ANALYSIS - RECAP
Strength Weaknesses

Opportunities

Threat
 Thank You !!!
Prepared and Presented
by Mr. Orly Iñosa