Turbocharging India’s B2C Crossborder Exports

Eunimart Cross-border Ecommerce Pvt. Ltd.

https://www.Eunimart.com
 CROSS-BORDER ECOMMERCE - GLOBAL OPPORTUNITY

UK Germany Leather goods,

5% Japan 3.5 Bn
Saudi 6% 4%
Arab UAE Handloom &
Netherland 6% 23% Handicraft, 1.5 Bn
7%

Hong Apparel,
Kong Gems & Jewellery, 0.26 Bn
8% 20.24 Bn

Others, 0.5 Bn

China
9%
Singapore, 9%
USA,23%
B2B exports mapped to Retail Categories

2016 Indian Exports to Major Countries (USD 302 BN)

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 Market Sizing in Cross-border Trade
1. Major markets for cross border Vol. of e- Vol. of Cross Vol. of e- Vol. of Cross
% Cross
ecommerce are North America and Countries commerce in border in commerce in border in
border in
2016 (in 2016 (in 2020 (in 2020 (in
Europe. 2016
Billions) Billions)
Billions) Billions)
2. Indian outbound cross border
ecommerce is estimated around $3 Bn. USA 47% $584 $274 $963 $453
3. Market: completely opaque; UK 15% $204 $31 $416 $62
Regulations: highly complicated
Germany 13% $115 $15 $234 $30
4. The only marketplaces sourcing at scale
from India are Ebay & Amazon Global. France 21% $91 $19 $185 $39
More than 25K Indian sellers sell on Canada 17% $34 $6 $56 $9
Ebay and Amazon Global as of today. Spain 15% $27 $4 $54 $8
Netherlands 21% $22 $5 $50 $11
Australia 16% $25 $4 $46 $7
$358 BN $621 BN
Market Market Luxembourg 65% $1 $1 $2 $1
2016 2020
Total 26% $1,103 $358 $2,006 $621

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 Top International Marketplaces

• Amazon
• eBay
• Cdiscount
• PriceMinister
• Lazada
• Zilingo
• Wish
• Etsy
• Souq
• Wadi
• Jumia
• Linio
 Reviews about Eunimart
“We are excited to work with
Eunimart sellers, provide a new market “Payoneer is delighted to Partner with
for your products, and learn with you Eunimart to evangelize the Indian Seller
as you grow!” market to sell
Mark Dorsey, COO Globally”
Gaurav Shishodia,
Director, Business
Development

“We are pleased to announce a strategic partnership with

“We are excited to work with Eunimart. Mayflower’s expertise in linguistic services
combined with Eunimart’s proficiency in cross-border
Eunimart with a vision to provide ecommerce, is a definite accelerator in our mission to help
María Ascencao, a global platform to scale your Indian merchants find new opportunities and success in
Head Commercial global markets”
International Marketplace businesses.” Madhuri Hedge, CEO
America
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 Indian e-commerce sellers’ pain point map
WHY INDIAN SELLERS WANT TO SELL INTERNATIONALLY

Order cancellations /
Returns (Logistics cost)

Competition (Price
sensitivity & Low
margins)

Logistics (Reliable
& Affordable
partners)

Seasonal variation
(Inventory MGT.)

Payments (Payment
cycle & Accessibility)

0 100 200 300 400 500 600

Low Pain 2 Star 3 Star Medium Pain 5 Star 6 Star Very High Pain

Source: 1. Survey conducted by eUniMart team among 7500 Indian sellers with 4 star and above rating on
The Result? Higher Shrinking Low/ -ve Flipkart.com and Snapdeal.com. Total 761 respondents 2. A Study Of Challenges Faced By E-Commerce
OPEX Margins ROI
Companies In India and Methods Employed to Overcome Them By N. Anubhav Reddya ; Brig. Rajiv
Divekarb * a,bSymbi- osis Institute of Management Studies, Symbiosis International University,Pune
5
Difficulties faced by marketplaces seeking to go global
The ROI is low and requires sustained investment over few years before becoming profitable
We distribute costs over multiple marketplaces and localise operations better!

Vendor
Localisation Forward logistics Return Logistics
Management

•Setting up a local office •Maintain vendor •Reliable logistics •Returns Policy accepted
relationship partners by vendors
•Identifying the best
vendors •Keeping Out of Stock low •Affordable rates •Consolidation, cost of
•Manageable lead returns
•Navigating local regulations •Proper Quality Control times •Tracking returns

•Translation service •Ensure •Customs Clearance •Tracking payments

responsiveness
•Pain point: High •Pain Point: Moderate •Pain Point: High
•Pain Point: High

High
Lack of Inability to Opportunity
The Result?
Bandwidth Scale Cost

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 Cross-Border Market Size & Potential

US$ 451 BN
US$ 1 TN US$ 307 BN

2021* 2016
Cross border
ecommerce From
India 2016
US$ 2.7 BN

B2B Exports from INDIA mapped

to Retail Categories
US$ 60 BN
GLOBAL
Cross Border Ecommerce Overall Exports from India
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 Eunimart’s Value Addition
WIN-WIN: Through automated
crossborder ecommerce we cut
2016-2017 out the middlemen and sell the
same product for 1.5X, thereby
$ 15 passing 1.5X value to the end
customer and 0.5X value to the
seller and increase overall sales
by 50%

$ 10
US$ 307 BN
Overall B2B
Exports
from India Buying Global
Exporter Importer Distributor Retailer US$ 90 BN
House Buyer
Potential
$ 14 CrossBorder
US$ 60 BN $ 10 $ 18 $ 22 $ 26 $ 30
Ecommerce
Retail Sales
Categories outbound
Growing at
B2B Exports from India
10% CAGR
from India 3X growth in final selling price in traditional distribution
methods means we leave 2X money on the table
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 Thank you…

A presentation by Eunimart, India’s

Leading Cross-Border Ecommerce
Enabler.

Visit https://www.eunimart.com for

enquiries.
Email: contact@eunimart.com