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  • Mobile Accessories Store Marketing Plan

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    Aurindum Mukherjee
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    The document discusses a mobile accessories store's marketing strategy for expanding its exterior paint category. It notes the store aims to double growth in this category, which has a $150 million market. Research found the store's parent company offers different paint brands at various price points to cover the full market. However, the large unorganized market calls for an entry-level endorsed brand. Different climate conditions also mean brands need positioning for varying consumer needs.

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    Brand assignment.pptx

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    The document discusses a mobile accessories store's marketing strategy for expanding its exterior paint category. It notes the store aims to double growth in this category, which has a $150 million market. Research found the store's parent company offers different paint brands at various price points to cover the full market. However, the large unorganized market calls for an entry-level endorsed brand. Different climate conditions also mean brands need positioning for varying consumer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views5 pages

    Mobile Accessories Store Marketing Plan

    Uploaded by

    Aurindum Mukherjee
    The document discusses a mobile accessories store's marketing strategy for expanding its exterior paint category. It notes the store aims to double growth in this category, which has a $150 million market. Research found the store's parent company offers different paint brands at various price points to cover the full market. However, the large unorganized market calls for an entry-level endorsed brand. Different climate conditions also mean brands need positioning for varying consumer needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Mobile Accessories Store

    Group 5 Batch 2
    Retail Marketing

    Switch Stores
    Case Overview
    • 500 Million Market

    • 150 Million Market


    • Also Known as Objective:
    Weatheroat & Double the growth o
    Supercoat Exterior Category
    • Different Pack Sizes
    Paints Market Overview
    Paints

    Decoration Industrial

    Walls Woods Metals

    Exterior Interior

    Cement
    Emulsions
    Paints
    Research & Insights

    • Offerings of Asian paints - ACE, Apex, Apex Ultima,


    Apex Duracast and more, based on the specific
    demand of surface area – different price points –
    enabling full market coverage
    • Un organised market is very strong hence an entry
    level endorsed brand needs to be introduced
    • Needs of the consumer varies with different climate
    conditions hence the different endorsed brands
    needs to be positioned for the different needs
    Thank You

    Switch Stores

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