V A common definition used for

change management is a set of

processes that is employed to
ensure that significant changes are
implemented in an orderly,
controlled and systematic fashion to
effect organizational change or in
the culture
„hange management is the process
during which the changes of a
system are implemented in a controlled
manner by following a pre-defined
model.
 „hange basically results from stimuli from both
outside & inside the enterprise. Organizational
change refers to alteration of structural
relationship and roles of people in the
organization.
V „hange takes place in all parts of the
organization but at varying rates of speed &
degree of significance

V Finally, the enterprise can be changed in several

ways i.e. its technology can be changed, its
people, its structure & other elements can be
changed
 ADKAR Model
developed by Prosci

V A--- Awareness
V D--- Desire
V K---Knowledge
V A---Ability
V R---Reinforcement
An individual or organization must know
why a specific change or series of
changes are needed

case :- AXIS Bank , separate out itself

from the UTI group.
ëither the individual or organizational
members must have the motivation and
desire to participate in the called for
change or changes.

e.g :- each employee/member of

group/org. should have desire to accept
the change.
 Knowing why one must change is not
enough; an individual or organization
must know how to change.

e.g :- how to change ??

all the employee/members should have
the knowledge why such changes is made,
& how that change will be made & its
reasons & impacts.
 ëvery individual and organization that
truly wants to change must implement
new skills and behaviors to make the
necessary changes happen.

e.g :- new skills

good reasons.
case: L & T turns into ultra tech cement.
Individuals and organizations must be
reinforced to sustain any changes
making them the new behavior, if
not; an individual or organization will
probably revert back to their old
behaviora

e.g :- sustain new things .

AXIS sustain new things
results in : higher / faster growth.
V For the development of the organization

V Good for the people (for both employees &

general public.)

V To stay in competitive market

„ase :- HMT watchesa

V Action research

V Sensitivity training

V Survey feedback

V Process consultation
„hange process based on systematic
collection of data and then selection of a
change action based on what analyzed
data indicate.

e.g :- Titan made research found HMT·s

weakness.
Training groups to change behavior
through unstructured group interaction.

e.g :- training through informal groups.

e.g friends, colleauge etc.
Use of questionnaires to identify
discrepancies among member perceptions

e.g :- to get the feedback questionnaire

should be given to employees. It will help in
decision making.
A consultant helps client understand
process events and identify processes
for improvement.

e.g :- consultancy experts firms should

be contacted for proper guidance.