|




 
Md.Mahfuzur Rahman 2002-2-10-016
Md.Fahad Anwar Sinha 2002-2-10-112
A.Z.M Ashequllah 2002-2-10-113

Md. Ahsan-Al-Habib 2002-2-10- 068

Md. Nasimul Islam 2002-3-10-002

Md. Mahmud Hasan 2002-3-10-016

Ahmed Asif 2002-3-10-017

Farhana Akram 2002-3-10-036

Aineel Marzia Khan 2002-3-10-109

 ð




   


 ð     

Olds Motor Vehicle Company, Inc., the oldest unit of
General Motors Corporation, is organized by Ransom E.
Olds with capital of $50,000 and the first Oldsmobile is
produced@

 
›he curved-dash Oldsmobile becomes the first American car
to be manufactured in quantity. Buick builds its first
production four-cylinder car, a 1907 Model D. Cadillac is the
first American manufacturer to offer closed bodies as
standard equipment, revolutionizing motoring convenience
by providing cleanliness and all-weather comfort.

 
General Motors Corporation is incorporated under Delaware
law and acquires all stock of General Motors Company.
Four-wheel brakes are introduced on 1924-model year
Buicks. Adam Opel AGis acquired by GM and takes its place
as a key member of the General Motors family.
 ð     
 
›he 1930 Cadillac "V-16" is the industry's first production
car. A two-cycle diesel engine developed by GM in 1934.
In 1940 GM celebrates production of its 25-millionth car.

 
super streamlined concept cars are introduced by GM
in1951.GM introduces three new smaller cars in the U.S.
in 1961.

 
In 1990 Gm debut a new electric car. In 1995 Gm sales 3
million at the first time. In 1996 With the introduction of
the EV1, GM becomes the first automaker in modern
times. Gm increase its equity in saab to 100% in 2000.

 
General Motors enters the collision repair business.
General Motors launches the HUMMER H2 sport utility
vehicle.
 ð   

›he official ›oyota history is fairly bare-bones from the founding of the
company until ›oyota's international expansion, but an article by Konrad
Schreier, printed in the M
  
  (a bit of a misnomer
since the book doesn't go into much detail on manufacturing, technology,
and such), brings up a large number of missing pieces.

An era of rapid expansion: post-war Toyota:

After World War II, ›oyota was kept busy making trucks, but by 1947 it
began making the Model SA, called the ›oyopet, a name to stay with
›oyota for decades, albeit attached to different cars.

›oyota started producing a civilian truck named the Land Cruiser. Styled like
Jeeps, the original Land Cruisers were, according to Schreier, based heavily on
the legendary Dodge half-ton weapons carrier as well as the Bantam. ›hey
used a bigger engine than the Jeep and a size and configuration more like the
Dodge weapons carrier, whose capacity it shares (one half ton).
 ð   
The start of Toyota's international sales:

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Toyota Motor Corporation today:

In April 2002, Toyota adopted the 2010 Global Vision, a vision for meeting
mobility needs in a way that respects our earth and all people. It is made of
long-term policies centered on the basic theme of 'innovation into the
future.' Four key themes based on trends seen as developing from 2020 to
around 2030 are:

Toward a recycle-oriented society

Toward the age of IT and ubiquitous networks

Toward a mature society (the decline of nationalism and war and the rise
of respectful exchange of ideas)

Toward motorization on a global scale (societies with little private

transport gaining more)
  
  

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their high price product.

Toyota mainly target middle class people

with value pricing.
  




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If air bag deploys, OnStar is designed to send a signal to a

trained Advisor, who is there for 24 hours a day, 7 days a
week.

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Enables an On Star Advisor to provide emergency

personnel with crash severity information even if airbags do
not deploy
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Toyota ascertains that every car and lift truck to come off the
production line is built to meet Toyota's high quality
standards.

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Using technology originally developed for Toyota's

automotive safety systems, SAS is able to electronically
monitor and control lift truck operations, helping to reduce
the risk of accidents.
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One of the biggest reason why the demand

of General Motor is decreasing day by
day is not following value innovation.

General Motor mainly following value

creation. That is they some times create
new things but charge high price for
that.

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One of the biggest reason why Toyota

corporation is success is because of
their value innovation. Toyota all the
time updated their car model, design,
shape and other brand element.
Moreover they also innovate many
new things which are not more
futuristic but give value to their
potential customers, that price is
comparably less than other
company.
 

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Ñesides this, Toyota also innovate in
their lift tracks. Toyota's broad line of
lift trucks with advanced technology
to improve productivity and safety,
help to meet the ever-growing
demands of material handling
operation. ·ike:

Internal Combustion, Cushion Tire ·ift Trucks

Reach Trucks & Order Picker Trucks

Electric Motor Walkie ·ift Trucks

Hand Pallet Trucks
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Sight
Sound
Smell

Taste
Touch

 

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Sight:
sight is the most important dimension among the all. Ñecause
by seeing the brand, its color, model, shape, attributes we
can know or estimate about its price, image, quality.

Sound:
the sound of the brand should target both the hearer and the
listener, since each is important in influencing purchase
behavior.

Smell:
it is not that much strong factor like sight and sound, still one of
the most important factor.

 

1›

Touch:

Touch is a tool of connection for those who have the

misfortune to be both blind and deaf. When all else fails, the
skin can come to the rescue. It is important as it gives people
direct satisfaction.

Taste:

Taste is known as another chemical senses since its is able to

sample the environment. Incase of the two company's¶ car,
Toyota and General Motor, we can not taste it. That is this
dimension is not suitable for this type of brand.

 

1›

 Secondary Ñrand
Association
This part consists of eight elements. Without that
no brand will fill the full criteria. So every brand will
focus the criteria.

 
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HUMMER H3 Manufacturers are fi ghting for every point of market share they can get. Expanding the
HUMMER lineup is
an important part of our drive to grow sales volume. ›he all-new H3 represents a signifi cant step in the
HUMMER brand¶s
rapid growth, and an important product for its dealer network. ›he H3 is authentic HUMMER style and
off-road capability
16 6 :    
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General Motors Corporation
Print Ad

Drive more dreams

to reality.
GMAC is a strong contributor to GM¶s bottom line and
a great partner in helping sell cars and trucks around
the globe. We¶re proud of the number of people we¶ve
helped with fi nancial services through this important
member of the GM family.
General Motors Corporation 33
 Print Ad

Touching lives@

After the devastating tsunami struck Southeast Asia and Africa in

2004, GM responded with fi nancial aid and hands-on assistance.
Here, a Chevrolet Colorado, one of many vehicles donated to the
Asian Red Cross, delivers fresh water to people at a tsunami relief

center in southern Thailand @

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It¶s the core of what we do. It¶s our reason for being.
A global portfolio of great vehicles is key to our market
and business success. It¶s our focus every day. And we¶re
on the right track.
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