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Corporate Social

Responsibility
Corporate Social Responsibility

A corporation's initiatives to assess and


take responsibility for the company's
effects on environmental and social
wellbeing. The term generally applies
to efforts that go beyond what may be
required by regulators or environmental
protection groups.
 CSR may also be referred to as "corporate
citizenship" and can involve incurring short-
term costs that do not provide an immediate
financial benefit to the company, but instead
promote positive social and environmental
change.
 CSR policy functions as a self-regulatory
mechanism whereby a business monitors
and ensures its active compliance with the
spirit of the law, ethical standards and
national or international norms.
Key CSR issues:
 environmental management,
 eco-efficiency,
 responsible sourcing,
 stakeholder engagement,
 labor standards and working conditions,
 employee and community relations,
 social equity,
 gender balance,
 human rights,
 good governance, and;
 anti-corruption measures
Recognizing how important social responsibility is to their
customers, many companies now focus on and practice a few
broad categories of corporate social responsibility (CSR).

Environmental efforts: One primary


focus of corporate social responsibility is
the environment. Businesses regardless of
size have a large carbon footprint. Any
steps they can take to reduce those
footprints are considered both good for the
company and society as a whole.
Philanthropy: Businesses also practice social
responsibility by donating to national and local
charities. Businesses have a lot of resources that
can benefit charities and local community
programs.
Ethical labor practices: By treating
employees fairly and ethically, companies can
also demonstrate their corporate social
responsibility.
Volunteering: Attending volunteer
events says a lot about a company's sincerity.
By doing good deeds without expecting
anything in return, companies are able to
express their concern for specific issues and
support for certain organizations.
WHY CSR MATTERS?
 All stakeholders in a business seek to understand and value
the mission of the company, and why they should invest and
support in it and that.

 CSR is becoming more mainstream as forward-thinking


companied embed sustainability into the core of their
business operations to create shared value for business and
society.
"Sustainability isn't just important for
people and the planet, but also is vital for
business success.“

CSR often represents the policies, practices and


initiatives a company commits to in order to govern
themselves with honesty and transparency and have a
positive impact on social and environmental
wellbeing.“

-Susan Hunt Stevens


founder and CEO of employee engagement platform WeSpire
A properly implemented CSR concept can bring
along a variety of competitive advantages, such
as enhanced access to capital and markets,
increased sales and profits, operational cost
savings, improved productivity and quality,
efficient human resource base, improved brand
image and reputation, enhanced customer
loyalty, better decision making and risk
management processes.
Examples of Corporate
Social Responsibility in
Companies
“The Schools Environmental
Education Development
Project”

raise awareness of social


and environmental issues
C.A.F.E. Program & Partnership
w/ ETHOS Water

sustainably grown and processed


coffee by evaluating the economic,
social and environmental aspects
of coffee production
helping bring clean water to over
one billion people who don’t have
access to it
“Water<Less” Campaign - using less water
when manufacturing their products
“Worker Well-Being Initiative” - aimed to help
improve the life of their employees

“reduce their environmental footprint


by acting in human rights and
environmental causes”
Inside the Bottle to reduce sugar wherever we can
while bringing a wide range of exciting new drinks to
people around the world.

Strengthening Communities focuses a large


portion of its giving on initiatives that strengthen and
enrich communities, including education, youth
development, HIV/AIDS treatment and prevention,
arts and culture and humanitarian disaster relief.
“Creating a strong business and building a
better world are not conflicting goals – they
are both essential ingredients for long-term
success”
– William Clay Ford Jr. Executive Chairman, Ford Motor Company

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