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Fashion

By Rohit Tomar
What is Fashion
 Fashion is a popular style or practice,
especially in clothing, footwear, accessories,
makeup, hairstyle and body. Fashion is a
distinctive and often constant trend in the
style in which a person dresses. It is the
prevailing styles in behavior and the newest
creations of textile designers. Because the
more technical term costume is regularly
linked to the term "fashion", the use of the
former has been relegated to special senses
like fancy dress or masquerade wear, while
"fashion" generally means clothing, including
the study of it. Although aspects of fashion
can be feminine or masculine, some trends
are androgynous.
Clothing Fashion
 Early Western travelers, traveling whether to Persia,
Turkey, India, or China, would frequently remark on the
absence of change in fashion in the respective places. The
Japanese Shogun's secretary bragged (not completely
accurately) to a Spanish visitor in 1609 that Japanese
clothing had not changed in over a thousand years.[4]
However, there is considerable evidence in Ming China of
rapidly changing fashions in Chinese clothing.[5] Changes
in costume often took place at times of economic or
social change, as occurred in ancient Rome and the
medieval Caliphate, followed by a long period without
major changes. In 8th-century Moorish Spain, the musician
Ziryab introduced to Córdoba sophisticated clothing-
styles based on seasonal and daily fashions from his native
Baghdad, modified by his own inspiration. Similar changes
in fashion occurred in the 11th century in the Middle East
following the arrival of the Turks, who introduced clothing
styles from Central Asia and the Far East.
Fashion Industry
 The notion of a global fashion industry is a
product of the modern age. Prior to the
mid-19th century, most clothing was
custom-made. It was handmade for
individuals, either as home production or
on order from dressmakers and tailors. By
the beginning of the 20th century—with
the rise of new technologies such as the
sewing machine, the rise of global
capitalism and the development of the
factory system of production, and the
proliferation of retail outlets such as
department stores—clothing had
increasingly come to be mass-produced in
standard sizes and sold at fixed prices.
Fashion Trend
 Fashion trends are influenced by
several factors including political,
economical, social and
technological. Examining these
factors is called a PEST analysis.
Fashion forecasters can use this
information to help determine
growth or decline of a particular
trend. Fashion trends change daily,
it can not stay unchanged.

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