Delivering Data-Driven

Transformations in Automotive & Manufacturing

Partner Marketing Industry Enablement
Grant Bodley
GM Global Manufacturing

Hortonworks Inc. 2011 2015. All Rights Reserved

 Target Business Personas and Business Indicators

Key Industry Segments Example Business Indicators to Look For

Primary
Profitable Growth strategies, two-thirds of manufacturing
Automotive & Connected Car
Industrial Manufacturing
leaders are placing equal emphasis on revenue growth and
Pharma & Chemical cost reductions
High Tech Introducing new products, increasing sales from existing
Aerospace & Defense OEMs customers, and leveraging data to make smarter business
Secondary
decisions, top the list of revenue building strategies.
Component Manufacturers
Automotive Suppliers Improving productivity, reducing product costs, and
Semiconductor, Subcontract Mfgs improving processes, are the leading cost-cutting tactics
Semi Equipment Components this year.
A&D Components

Target Business Personas Example Technology Indicators

Key Buyers
VP Manufacturing Innovation Connected Products & IoT
VP Supply Chain Operations Factory Automation
VP Engineering / R&D
COO
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 Digital Manufacturing Evolution

Factory of the future will see merging of Virtual and Real Worlds

Manufacturing processes are becoming increasingly complex, and customer requests are also becoming more individualized. To
manage the constant increase in complexity, the factories of the future will see the virtual and real worlds grow closer and closer
together
Domhnall Carroll, industry sector head of Siemens Ltd.

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 Industrial Internet

Data volumes associated with the Industrial Internet are growing at twice the
pace of other sources of Big Data, including social media
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Wikibon Analysis
Manufacturing Big data use cases
Top 3 Manufacturing Business Priorities
Customer Experience &
Design
Manufacturing Optimization
Supply Chain
Efficiency
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Manufacturing Use Cases
Product Monitoring with Telemetry Connected Products, Connected Equipment
Customer Insights from Product Usage
Single view of Customer / Product / Manufacturing Process
Insights for Improved Product Design
Connected Manufacturing
Yield & Quality Optimization
Control Quality proactively with Real-time Manufacturing data Insights
Track Product Returns for Defects
Predictive Equipment Maintenance to avoid manufacturing stoppages
Energy Management
Granular n-tier Supply Chain Visibility, Serialization & ePedigree
Assure Just-in-Time Delivery of Raw Materials
Supply Chain Risk Management
Connected Logistics
Increase Operational Efficiency
 3D Virtual Design Simulation

Big Data brings visualization to life, transforming automotive design

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 Hadoop merges IoT and traditional data for new insights

Engineers (CAD)

Hortonworks Data Platform

Systems of Record (ERP)

Customers (CRM)
Core Data

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 Other IoT sources enrich Connected Car data

Automotive sensors
Speedometer
Barometer
Tire pressure
Windshield washers
GPS
WiFi
Beacon frames
Request probes
Weather stations
Interpolated temperature
Precipitation and wind speed
Roads
Traffic cameras
Speed limits

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 Visualize the Connected Car with Hadoop
Engine intake manifold pressure as a leading indicator of turbo failure

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 Yield & Quality Optimization, Predictive Maintenance

Dashboards and alerts

Data modeling
Predictive Analysis
Machine Learning
Dashboards

Internet of
Anyting (IoA)

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 Streaming Sensor Data and Real-time Prediction

Machine sensors

Real-time
user interface
Inbound messaging Alerts and events

Real-time serving
Interactive query Stream processing
(HBase)

Many workloads: YARN One cluster with

SQL
consistent security,
governance and operations
Distributed storage: HDFS

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 Enterprise Data Lake for Predictive Analytics on auto manufacturing

Manufacturing Problem: Automaker sought to transform auto manufacturing by pursuing

Major automotive OEM multiple big data use cases

Two mature enterprise warehouses (Microsoft and SAP) required cost-prohibitive

ETL processing to capture sensor and machine data with variable structures
Company CIO mandated first Hadoop cluster within 7-month time frame

Goal: archive 1.4 petabytes of manufacturing data for Predictive Analytics

Why Hadoop? Solution: HDP Data Lake established as Hadoop architectural standard to
Predictive Analytics support multiple Big Data use cases, including

Manufacturing optimization: Two-mile auto painting assembly line monitored with

more than 100K sensors, measuring temperature, humidity and paint mixtures

Streaming usage data from cars (post-sale) for valuable engineering insight
New Analytic Applications
Predictive Analytics for extreme testing sends alerts to prevent engine explosions
Sensor and geo-location data
Analytics for retailers on returns and sales velocity

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 Predictive Analytics to minimize Warranty Cost and Vehicle Recalls

Auto OEMs spent 9.12 billion USD on claims in 2013

Claims impact brand, customer loyalty and legal liability
Auto OEMs are seeking new ways to reduce these costs
through improved insights into potential claims, better
forecasting efficiencies and the reduction of fraud/abuse
Predictive Analysis can be used for:
Early identification of quality issues to correct before customer
delivery and minimize recalls
Identify dealerships and/or specific repairs that did not follow
recommended repair guidelines
Maintain proper inventory of replacement parts
Dealer noncompliance with global/local policies on warranty

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 Shape Dealer Inventories with Predictive Analytics

Inventory is the number one issue for dealers

Dealer analytics provided by OEMs:

Provide relevant regional data and
inventory recommendations to dealerships
Reduce days cars sit on dealer lots
by better predicting consumer demand
Optimize supply chain by better predicting
car demand

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 Data Silos trap insights and Slow Innovation

Vehicle design Manufacturing

systems systems

Connected
Car Data

Quality systems Warranty systems Service systems

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Information Superhighway to Automotive Transformation

Customer
IoA data experience

Systems of insight
Buying Tailored
experience service

Single view
of data

Manufacturing
Vehicle design
and quality

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 Data-Driven Automotive Transformation

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Merck

Business Outcomes

Page 18 Hortonworks Inc. 2011 2015. All Rights Reserved

 Vaccine Yield & Quality Optimization at Merck
Jerry Megaro, Director Manufacturing Innovation & Analytics

Key Challenges
Data Silos
High Cost of Data Retention
High Cost of Testing Hypothesis in the Real World
The Solution
Single View of Data is the Holy Grail for Yield & Quality Optimization
How to Predict when a Machine is going to Fail
How to improve Yield and enable Feedback Control
How this is being enabled by the Hortonworks Data Platform
Plans for the Future
Analyze Streaming Machine Sensor Data in Real time
Proactively minimize Yield Variability
Predictive Equipment Maintenance

Page 19 Hortonworks Inc. 2011 2014. All Rights Reserved

Merck

Customer Journey
with Open Enterprise Hadoop

Scientific Vaccine Yield Clinical Trial Multi-Channel Supply Chain Market

Search Improvement Search Marketing Analytics Analysis

Sensor Data
Storage

Page 20 Hortonworks Inc. 2011 2015. All Rights Reserved

We believe that truth and
transparency is a better, more
profitable way of doing business.
With instant mobile access to the
right data, customers and dealers
both come out winners.

Hortonworks Inc. 2015. All Rights Reserved

 TrueCars Data Growth
~11,000 dealers
The open enterprise approach to our 3,900,000 VINs
20,000,000 buyer profiles
data platform accelerates growth. 600,000,000,000 useful facts
600 TB active use

8,300 dealers $58.5 MM

1,400,000 VINs Q1 2015 Revenue
9,500,000 buyer profiles
287,000,000,000 useful facts
6000 dealers 100 TBs active use
900,000 VINs
5,000,000 buyer profiles $43.9 MM
100,000,000,000 useful facts Q1 2014 Revenue
20 TB active use

July 2013 Nov 2013 May 2014 Aug 2014 Dec 2014 May 2015
Launch Universal VIN Advanced
Partner with 60 Node, 2PB
IPO Inventory Decoder + Image
Hortonworks cluster live
Processing 2.0 Daily Values Processing

22
A View Into The Data Platform
200 vehicle configurations
valued daily
billion

65 behavior, vehicle, consumer,

dealer, OEM data points
billion
24x 12K processed daily

Data growth in
12 months
3rd party data
feeds daily
710 vehicle images
processed
million

20 car buyer profiles

analyzed
million
23
TrueCar Data Platform Purpose
TrueCar is establishing itself as the automotive leader in
cluster computing, machine learning, and enterprise search
technologies.

For all automotive assets

(vehicles, dealers,
brands, fleets, loans,
leases) we:

Accurately Identify
Assess Value
Predict and Prescribe
Who, What and Where

24
The Future Present
The intelligent data platform for the auto industry

Market simulations continuously Right person, right Everyone gets all of the data:
Find opportunities Info, right Time Dealers, OEMs, Banks

25
25
Thank You!
Grant Bodley, GM of Manufacturing Hortonworks
gbodley@hortonworks.com
(m) 650.619.1943

Page 26 Hortonworks Inc. 2011 2015.

2014. All Rights Reserved
 Questions
Question Multiple Choice Correct Answer

Connected Logistics is a primary use case for which A. Design Process

manufacturing business process?
B. Factory Operations B
C. Both A and B
The Mercks customer journey has involved which use case A. Single-View
areas?
B. Data Discovery
C. Active Archive E
D. A and B
E. A, B and C
Inventory is the number one issue for Automotive Car A. True
Dealers. A
B. False

The usage of Hortonworks Data Flow and the Hortonworks A. True

Data Platform are key components of the Connected Car B. False A
solution?

Page 27 Hortonworks Inc. 2011 2014. All Rights Reserved