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Joseph Rudyard Kipling

Joseph Rudyard Kipling was an English journalist, short-


story writer, poet, and novelist. His most well-known
piece of fiction is The Jungle Book published in 1894.
The book consisted of multiple stories, each chapter Born: 30 December 1865, Mumbai, India
within the book had a story. Each story is followed by a Died: 18 January 1936, London

poem that serves as an epigram.


He originally made the book for his daughter Josephine,
who died from pneumonia in 1899, aged 6.
20th Century Adaptations
Elephant Boy (1937) directed by Robert J. Flaherty and Zoltan Korda, based on "Toomai of the Elephants"
Jungle Book (1942) directed by Zoltn Korda, starring Sabu Dastagir as Mowgli
The Jungle Book (1967), Walt Disney Animation Studios' animated film version of the Mowgli stories
Mowgli (Russian: ; published as Adventures of Mowgli in the US) is an animated adaptation, first released in the Soviet Union and
known as the "heroic" version of the story. Five animated shorts of about 20 minutes each were released between 1967 and 1971, and
combined into a single 96-minute feature film in 1973.
Chuck Jones's made for-TV cartoons Rikki-Tikki-Tavi (1975), The White Seal (1975)and Mowgli's Brothers (1976)stick to the original storylines
more closely than most adaptations
Elephant Boy (1973), television series based on "Toomai of the Elephants
Jungle Book Shonen Mowgli (broadcast in 1989) is a Japanese anime television series, whose adaptation represents a compromise between
the original stories and the Walt Disney version[
Rudyard Kipling's The Jungle Book (1994), starring Jason Scott Lee as Mowgli, is the second Jungle Book film produced by Disney
The Second Jungle Book: Mowgli and Baloo (1997) stars Jamie Williams as Mowgli
The Jungle Book: Mowgli's Story (1998) stars Brandon Baker as Mowgli
Mowgli: The New Adventures of the Jungle Book (1998) is a live-action television series starring Sean Price-McConnell as Mowgli
The Jungle Book is a BBC adaptation that began production in September 2007 and continued for two years
The Jungle Book (2016) is Walt Disney Pictures' live-action/CGI adaptation of the Mowgli stories, scripted by Justin Marks and directed by Jon
Favreau
Jungle Book (to be released on 19 October 2018) is a live-action version Warner Bros. is developing, written by Callie Kloves and directed by
Andy Serkis
The Jungle Book-1967

Made during liberated USA.


Use of jazz music.
Impressive use of animations at the time
Family aimed
Subtext, Messages And Anthropomorphism
The Jungle Book could potentially hints at Imperialism, racism and
dictatorship.
Shere Khan is prejudiced against Mowgli due to the fact that he is a
different (Human) and not an animal. He doesnt consider him one of
them therefore wants to get rid of him.

At the end of the movie mowgli and all the animals are together in
harmony and peace. This shows us that no matter what differences one
has, Everyone can get along and support each other.

Anthropomorphism: They've given non human subjects (animals) human


characteristics which makes them more relatable and appealing to the
audience.
Summary of The Jungle Book

Raised by a family of wolves since birth, Mowgli must leave


the jungle, the only home hes ever known when the fearsome
Shere Khan takes over and seeks revenge. Guided by a no-
nonsense strict panther and a care free up beat bear, the
young boy meets an array of different animals.
Morals in the Movie
Family and friends are important
We all grow up
Dont be a coward
Better to face your fears than avoid them
Respect your elders.
Marketing

In August, Mr. Favreau bounded onto a 7,800-seat arena at a Disney fan convention in
Anaheim, Calif., and showed sneak-peek footage from his film. He hobnobbed with three
Jungle Book stars on stage, including Neel Sethi, who plays the man-cub Mowgli.
Thousands of movie posters were handed out. This was the first marketing stunt for the
movie.
VR Immersive videos
https://www.youtube.com/watch?v=dKj4PDldebc
https://www.youtube.com/watch?v=MB4zmrGPa-U
The synergistic heavy lifting was done by Disney theme parks. During the jam-packed spring
break weeks, park theatres in Florida and California offered sneak-peek footage of the movie,
with the director John Favreau providing introductions.
Marketing continuation

Many theme park stores that sell Disney Merchandise had


Jungle Book sections. And Disney built photogenic Jungle
Book sand sculptures at its Animal Kingdom and Epcot Parks
in Florida.

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