ROLE OF SOCIAL MEDIA IN

OUR LIFE
SUBMITTED TO:
MISS SHAZIA SULTANA

SUBMITTED BY:
HAFIZ M. UMER FAROOQ MIRZA
SOHAIB BILAL
ABDUL REHMAN
TAYYAB AHMED
ABDULLAH MUGHAL

Bs. Accounting & Finance (sem-I)

 CONTENTS
What is Social Media?
Types of Social media.
Social Media in our life.
Positive impact of Social Media.
Negative impact of Social Media.
Advantages of social networking.
Disadvantages of social networking.
Conclusion
 What is Social Media?

Social Media are computer-mediated tools

that can people share, exchange their
ideas, images, videos, information, etc.
 Types of Social Media
1. Social Network
This kind of social media allows people to connect
and share ideas of their interests. The most
popular are Facebook and Linkedin.
2. Bookmarking Sites
This service allows you to save, organize and manage links to many
websites and resources around the Internet. The most popular are
Delicious and StumbleUpon.
3. Social News
This allows you to post links or news onto the website then
vote by the readers. The most popular are Digg and Reddit.
4. Media Sharing
People can upload and share various media such as
pictures and videos. This kind of media have social
features such as profiles, commenting, etc. The most
popular are YouTube and Flickr.
5. Microblogging
People can receive short updates from the others if
you choose to receive that person's status in this
social media. The most popular are Instagram and
Twitter.
6. Blog comments and
forums
Online forums allow members to hold conversations by
posting messages. Blog comments are something
similar to online forums. However, members could only
comment on things that are related to the blog. There
are many popular blogs and forums. The most popular
are Tumbler and Blogger.
 Social Media in our life
Continue
The adventMedia
Social of the social
sites Media
assist business in identifying the target audiences based on the
demography
platform helpedor tolocation.
enhanceThe majority of the sites have special tools that could help
to ascertain the
communication quality of
between thetraffic. Potential customers can be categorized into
language,
people age and gender make targeting easy and effective.
and business.
Social Media is imbibed in our lives so much that this generation cannot imagine
Social network offers integrated
their lives without Facebook, Twitter, Instagram etc.
meeting platform for the visitors
Social Media sites changed our lives drastically that its impact cannot be ignored.
offering more options in terms of
Social Media was started on the internet in the form of generalized online
time and place. Individuals can
communities to group the people having same interests and to share their ideas.
communicate through message
applications via video and voice.
 Social Media in our life (cont..)
Social Media sites assist business in identifying the target audiences
based on the demography or location. The majority of the sites have
special tools that could help to ascertain the quality of trafficSocial
Media is imbibed in our lives so much that this generation cannot
imagine their lives without Facebook, Twitter, Instagram etc.
Social Media sites changed our lives drastically that its impact cannot be
ignored.
Social Media was started on the internet in the form of generalized
online communities to group the people having same interests and to
share their ideas.
Positive impact of Social Media
Helps in conversation around the world.
Data, information can be exchanged easily.
Money over SMS can be saved by using whatsapp.
Information can be directly sent to large number of people easily.
Helps in avoiding boredom.
A local businessperson may expand his business over websites.
Helps in making friends and meeting new people.
Helps in seeking new job offers.
Negative impact of Social Media
Teens who use Facebook more may have psychological disorders, including
antisocial behaviors, mania and aggressive tendencies.
Can be Distractive: People check Facebook/Whatsapp very frequently.
The Desire to Compare: We compare ourselves to others in terms of looks,
travelled destinations, shopping sprees, friends and so on.
Radiation: Phone calls, internet over phone,
even idle phone has a lot of radiation around it.
Negative impact of Social Media (cont..)
Eye Problems: Prolonged use of display screens may weaken eye
sight.
Addiction: Internet shopping, online chatting can be addictive.
Effect on health: Sitting all day in front of laptops/computers may
disturb body metabolism.
Reduction in physical activities.
Worldwide Connectivity

Real-Time Information Sharin

g
Free Advertising
1.Worldwide Connectivity
With social network sites,
It is easier and faster to make new friends or business
ctions or extend
connect their personal base.
There are new websites dedicated to allowing people to connect
and to interact via the internet.
These connections can help one with a variety of things
such as,
4. Receiving
2.Seeking a
3. Getting support from
1. Finding new job likeminded 5. Receiving
product and
advice on career
romance services individuals and personal
referrals issues
1.Worldwide Connectivity (cont..)
Place of exchange news and get updated on friends and
family.

Commonality of interest: you can pick and

choose those individuals who has similar
likes and dislikes.

You can virtually meet with your friends

online anytime.
2.Real-Time Information Sharing

With social networking site, you exchange information easily in

real-time via a chat.
In addition, the internet is the ultimate online textbook.
Other than students, social networking can provide a tool for
managers to:
Utilize in term meetings, for conference organizers.
Use to update attendees and
Use as a means of interacting with clients or prospects.
3.Advantage in Advertising
The best part of advertising in social networking site is that you can spread
the word for free!
Entrepreneurs can find contacts via professional groups and make use of the
large user bases to market their products and services.
Facebook has a range of services designed to help businesses market
themselves more effectively.
By having company social network profile,
You can deliver improved customer service and
respond effectively to feedback .
Cyber Bullying

Higher Risk of Fraud and Identity Theft

Privacy Issues

Other Disadvantages
4
1.Cyber Bullying
Cyber Bullying is when a person is continuously
accounts.
ullied through online
However, when social networking sites (SNS) come around, bullying has .
been taken to a whole new level as SNS becomes the perfect venue of
bullying. g people, and even adults
People can be harassed for 24*7, and it can be done anonymously:
Can expose individuals to harassment or inappropriate contact
from others.

People might do or say things on SNS that they would not have the
guts to do in real life.
1.Cyber Bullying (cont.)
Easy to spread false information. Anything can be spread to millions of people
in an instant.
People can take advantage because everything is being performed behind a
screen, which makes it easier to make fun of someone. (Not face to face)
The victim (Emotional Distress): -> self-esteem issues & depression.

The consequences can be life threatening whereby victims could go as far as

taking their lives or become psychologically distressed enough to require
medical attention.
2.Higher Risks of Fraud & Identity Theft
Being part of a social network means understanding the security
risks that online users can face; which is identity fraud.
Anyone can forge a false identity on a social network & pose as
someone else. Without verification of someones identity, one
could befriend a complete stranger & not even know it.
Information posted on SNS is available to everyone -> this opens
up the possibility for hackers to commit fraud & increase the risk
of identity theft.
2.Higher Risks of Fraud & Identity
Theft(Cont.)
Most thieves need just a few key pieces of your
personal information (date of birth, name & location)
to create a false identity.
Without proper settings& privacy controls -> high chance of
someone stealing your private information/photos & use it
against you.
3.Lack of Privacy ( Privacy Issue)
Safety is at stake when you share everything online. With so much
sharing going on, issues over privacy will always be a big concern.
Personal information: sharing geographical location @ checking
in with their exact location on SNS, and tagging the location
where they work & live.
Predators (Eg: Rapists) can obtain this information & easily

identify where they can find you at any given time.

Putting yourself in danger when you share too much personal
information in SNS.
4.Other Disadvantages
1. Addiction
The most common disadvantage of social
networking sites is addiction. Often users
of these sites get addicted to it. They
spend hours using these sites and it
harms their performance in other fields.
It causes mental health problems and
sometimes it harms their body too.
2.Loss of Motivation in Students
The students motivational level reduces due to
the use of these social networking sites. They
rely on the virtual environment instead of
gaining practical knowledge from the real world.
Students have started relying more on the
information accessible easily on these social
networking sites and the web. This reduces their
learning and research capabilities.
 Conclusion
Social media changed our life so much. Our life became
more convenient because social media is a very useful tool
for us in 21st century, it could help us to improve our life.
However, we have to aware of how we use them. If we
could use the social media smartly, having social media will
become a good change for us.