Effects of Promotion and

Advertisements to the
Image of Catering Services
in Batangas, City

Prepared by:
Miranda, Judy Anne A.
Venturanza, Raeven Ann D.
Pagkaliwangan, Genie N.
Introduction
Statement of the Problem
1. What are the different strategies employed by the catering services
to promote the image of the company?

2. How effective are the advertisements in terms of the following:

2.1 Promotion of companys image;
2.2 Employees Productivity;
2.3 Patronage and;
2.4 Marketability

3. 3.Is there any significant differences on the effects of advertisement

and the promotion to the image of catering services in Batangas City?
Conceptual Framework
Entrepreneurial Characteristics Entrepreneurial Success
Customers Patronage and
Creativity and Innovation
Satisfaction
using Advertisements as the
strategies in Promoting the
Financial Stability
Firm (Catering Services)
Sales Productivity
Opportunities

Company Profile
Nature of Business
Length of Operations
Number of Employees
Capital investment
 Scope, Delimitation and
Limitation of the Study
The study centered on the effectiveness of
advertisements on the image of catering services in
Batangas City.
The study was delimited only on the twelve catering
services in a way that they are capable of providing the
researchers pertinent data and information needed in the
study. The participants were the owners of the twelve
firms under study.
The findings and concl usion of the study were based
only on the facts and data gathered by the researchers
from participants responses on the questionnaire used in
the study.
Significance of the Study
This research has significant in acquiring knowledge and relevant
information about the effects of advertisement to the image of
catering services in Batangas City.
Specifically, the outcome of this investigation is bound to benefit the
following in one way or the other.
Owners and managers of catering services could make use of the
findings of the study as a basis of evaluating the effects of
advertisement in promoting their respective catering firm.
The findings of this study will provide ways to the owners of catering
services and those who will invest in some kind of business in the
future on how to promote the image of the business using various
promotional strategies specifically advertisements.
This will also provide the researchers the knowledge on the effects
of advertisement to the image of catering services which they can be
used in case they invest in the same type of business in the future.
Finally, the findings of the study would be a great help for the future
researchers, who may offer to conduct similar study.
 Methodology

Research Design
The main purpose of the study was to assess the effects of
advertisements/promotion to the image of catering services in
Batangas City.
According to Sevillaet. Al (1999), descriptive method is defined
as a general procedure employed in the studies, that have for their
chief purpose the description of phenomena in contract to certain what
causes them or to assess their value and significance
Relative to this, the researchers were confident that the
descriptive method is the most appropriate method since the primary
purpose of the study is to assess the effects of promotion and
advertisements to the image of the catering services in Batangas City.
Participants of the study

A total of six(6) catering services were

selected to participate in the study.
The researchers employed the owners
and managers of each catering services
as respondents to this study.
Data GatheringInstrument
The self-structured questionnaires were used as the
primary gathering instrument in the collection of pertinent
information from the participants of the study.
Statistical Treatment of Data

Frequency, percentage, rank

Weighted mean
Analysis of variance (ANOVA)
 Presentation, Analysis and
Interpretation of Data Table 2
Frequency and Percentage Distribution of the Profile of the Participants
GENDER
FREQUENCY % RANK
Male
6 50.00
Female
6 50.00
Total
12 100
AGE
FREQUENCY % RANK
50 years and above
0 0.00
40-49 years old
4 33.33 2
30-39 years old
5 41.67 1
20-29 years old
3 25.00 3
19 and above
0 0.00
Total
12 100
EDUCATIONAL BACKGROUND
FREQUENCY % RANK
College Graduate with Masteral Degree
1 8.33 3

College Graduate with M.A Units

6 50.00 1
College undergraduate
5 41.67 2
Secondary Graduate
0 0.00
Total
12 100
Length of years operating/managing the catering services
FREQUENCY % RANK

20 years and above

1 8.33 4.5
15-19 years
4 33.33 1

10-14 years 3 25.00 2.5

5-9 years 3 25.00 2.5

4 years and below 1 8.33 4.5

Total 12 100
 Presentation, Analysis
and Interpretation of Data
Table 3
Frequency and Percentage Distribution of the Respondents
Weighted Mean Verbal Interpretation
2. Different Strategies 1 3.50 Very Effective
2 3.25 Effective
3 3.50 Very Effective
4 3.92 Very Effective
5 3.75 Very Effective
Composite Mean 3.58 Very Effective

A. Promotion of Company Image 1 3.17 Effective

2 3.08 Effective
3 3.25 Effective
4 3.17 Effective
5 3.17 Effective
Mean 3.17 Effective
B. Employee Productivity 1 3.83 Very Effective
2 3.83 Very Effective
3 3.83 Very Effective
4 3.58 Very Effective
Mean 3.77 Very Effective
C. Patronage 1 3.08 Effective
2 3.08 Effective
3 3.58 Very Effective
4 3.50 Very Effective
5 3.75 Very Effective
Mean 3.40 Effective
D. Marketability 1 3.58 Very Effective
2 3.58 Very Effective
3 3.58 Very Effective
4 3.33 Effective
5 3.67 Very Effective
Mean 3.55 Very Effective
Composite Mean 3.47 Effective
 Presentation, Analysis
and Interpretation of Data
Table 4
Comparison among the Effects of Promotion and Advertisements to the image of Catering
Services in Batangas City

Source of Sum of Df Mean Square f-value Significance

Variation Squares

Between Groups 0.862 3 0.287 8.68 0.01 Highly

Significant

Within Groups 0.497 15 0.033

Total 1.358 18
 Presentation, Analysis
and Interpretation of Data
Table 5
Multiple Comparison of Mean Using Scheffes Test

Variable 1 Variable 2 Mean Difference Probability Value Significance

(I-J)

A. Promotion of B. Employee -.59950* 0.002 Highly

Company Image Productivity Significant

C. Promotion of D. Marketability -.38000* 0.038 Significant

Company Image
 Findings
1. There are 6 female respondents at 50% and 6 male respondents comprising the 50% of the total
population.
2. More respondents belonged to 30-39 years old bracket; with 41.67% while others came from40-49
years old with 33.33% and 20-29 years old with 25%.
3. As to the educational background, majority of the respondents obtained college diploma related to
their business and the remaining 5 or 41.67% were college undergraduate but pursued the catering
business due to their experience in handling such kind of business.
4. As to the length of year operating/managing the catering services majority of the respondents
obtained 15-19 years the remaining 8.33% were 4 years and below.
5. As to the effectiveness of the strategies the strategies were proven very effective which is to
maintain the good image of the company.
6. As to the kind of advertisement employed and utilize to promote the image of the business investors
to promote the business, campaign through the use of flyers and other printed advertisement was
proven the best medium of placing/posting the companys advertisements. Using flyers to help to
market your business can be a strong and successful marketing tool. Some consultants believe that
an attractive flyer mailed out to countless, untargeted recipients will bring results. Unfortunately, this is
just one way to kill lots of trees, waste plenty of expensive ink and give the post office your hard
earned money without getting any kind of return. Even the best designed flyer wont be very effective
at producing a response, especially if sent to cold, untargeted prospects.
 Findings
7. The effectiveness of advertisements in the productivity of the employees/workers
was, attend trainings and seminars, personnel with decent wages and benefits, sense
of belongingness. Attending a seminar has numerous benefits, including improving
communication skills, gaining expert knowledge, networking with others and renewing
motivation and confidence. While many workers claim that job satisfaction and a
sense of purpose drive their productivity, wages and benefits also plays a distinctive
role in how well your employees perform. Incentive pay, based on the quantity of work
delivered rather than on the time spent on the job, is particularly beneficial for
increasing worker productivity. Feeling part of a group affects an employees sense of
self-worth and increases their sense of achievement.
8. As to the effect of advertisement on the patronage, maintain the good quality of
goods and services is the majority of respondents. Product quality is rapidly
becoming an important competitive issue.
9. As to the effect of advertisement on the marketability, developed more effective
channel of reaching more clients were proven very effective.
 Conclusions
1. The male and female respondents are equal in terms of participation. This only proved
that by nature, catering services and other food services are mens and womens job.
2. The respondents ages corresponded that they are very capable of handling and
managing the various difficult job of the catering services from management down to the
handling of other task involve in the catering services.
3. While it is true that educational attainment has an effect on the success of the catering
services, the respondent proved that such dont always the license to invest and
determination to invest in the catering services.
4. The respondents had enough/sufficient number of years in the management and
operation of the caterings business making them more effective on the successful
operation of the chosen business.
5. The utilization of various strategies to ensure the success of the business was proven
very effective.
6. The effect of strategies on the productivity patronage and marketability was proven
essentials on the success of the catering services .
 Recommendations
1. Catering services owners and investors should have devised the most effective and encouraging
techniques to attract customers with their trust and confidence and be consistent patron.
2. Advertisers must be true in the advertisement not to mislead people. False and fake information on
the advertisement may lead to people lack of trust on the business.
3. The use of social media is very effective means of disseminating information however investors
must be very watchful in case of hacking their advertisements.
4. Always engage in healthy competition. This will make you more aware that in every business
competition is always there to make or unmake your business.
5. Maintain the good image of the business by offering the better products and quality services. The
hiring of skilled workers will help in the success of the venture.
6. Continue searching for more innovative means of offering the business. Become a business
minded, and not a negative minded investor.
7. Seek the assistance of the professional advertisers. It will made your advertisements more
meaningful and powerful to attract and convince more customers/clients.
8. Make the related literatures on studied presented in the study as your references for future planning
and devising changes/strategies of the business.
9. Other researchers are highly encouraged to conduct similar investigation for them to come up with
mire relevant findings.
 -END
THANK YOU