Professional Documents
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GROUP-4
ASEEM SINGHAL, 17PGDM141
SHIVANGI JAIN, 17PGDM168
MUKUL TIWARI
AAKARSH TOMAR
PIYUSH GUPTA
INTRODUCTION
In December 2007, Rajeev Jorapur, Chief Information Officer (CIO) of
Mercedes-Benz India had a task of relocating and installing the entire IT
system in a new manufacturing facility at Chakan.
MBI had been producing cars since 1994, operating out of a leased property
in Pune.
Top management of MDI played an active role in shaping IT.
Jorapur was allocated a fund of INR 30 million to relocate and install the IT
system.
INDIAN AUTOMOTIVE INDUSTRY
Automotive Industry in India- covered all segments- passengers cars, commercial vehicles, three wheelers and
two wheelers.
Two trends-
1. India being key source of R&D and engineering services for the global automotive industry.
Luxury Car market being only 0.4 per cent of overall car market in India.
MBI had a 600 square feet Data Center in the existing facility at Pune, accomodating
serves of various kinds- file servers, print servers, network servers, database servers and
so on.
Dc was the epicentre of approximately a dozen key applications.
SAP enterprise resource planning set up
Customer relationship management process supporting application
Training Application for new users
Graphical Information system application for production staff and many more.
DILEMMA IN DATA CENTER
The choice is between the conventional rack-mounted server and the modern blade
server.
Rack Mounted Server: Which has high operating cost and low cost investment
Modern Blade Server: Which has low operating cost and high capital investment
A Blade server costs about 50% more, but consumes about 20% less direct energy and
occupies about 60% less space, thereby reducing the air conditioning load by 10-15%
Enables resources to be deployed according to the demand, thus ensuring good
performance even in times of heavy loads.
Concern for MBIs uptime requirement in times of high volumes in future.
DILEMMA IN NETWORKS
Flexibility in seating
arrangement
70% reduction in Cabling Cost
10 times cost
400 Versus
Security Management Buying
1000 ports
Data Precedence over Voice
SKILL SETS
Hire Local
Partners
Get
reinforcement
Use the team from Daimler
and outsource
daily operations
SHIFTING SERVERS
Normal IT
Green IT
Low Capital Investment
Long Term Costs
High Capital Investment
15 to 20 percent higher cost
Long term Gains
THANK YOU