Professional Documents
Culture Documents
Group 2
Chitranshu Shukla
Kushagra Kaushal
Shrestha Raychaudhuri
Vivek Kumar
Existing salesperson
refresher courses training mostly depends on
objectives and needs, trade off b/w gains from
training and lost sales.
Group II- SDM Presentation:Training &
December 7, 2017 6
Motivating The Sales force
Intermediaries Sales Representatives
Companies train sales representative of
intermediaries such as dealers, distributors in order
to reduce customer complaints and equipment
downtime.
Identifying training needs
to understand specific objectives of training for
individual salesperson, such as improving product
knowledge, selling techniques or relationship
building.
Group II- SDM Presentation:Training &
December 7, 2017 7
Motivating The Sales force
Methods used to identify Training Needs
Absorption Training
Audio Cassettes
CDs, Films , Videos
Books, Manuals
Demonstration Demonstration
INTENSITYY
DIRECTION OUTCOME
PERSISTENCE