Prepared by:

Rico Callano
July Ryan Eroles
Jhomar Etulle
Jomari Mag-usara
Jover Omila
Jurjanah May Arpon
Christine Claire Baldo
Analyn Fuentes
Blessie Del Purca
 SECTION ONE:
Executive Summary

MunchSTEM provides a snack that is not a junk food and healthy for students,
by the use of healthy ingredients such as biscuit and milk.

Excessive rate of students that are eating junk foods during their snacks which
causes obesity are rampant due to lack of availability for healthy foods in the
school, specifically in the school canteen.

This business aims to provide affordable and healthy snack that will bring sweet
and happy feeling to the customers, and will also maintain good health to
everyone.
 SECTION ONE:
Executive Summary

Our product will be sold through direct selling method. We will promote our
product by having free-tastes, brochures, posters, pamphlets, and by the use of
social media. Brochures, posters, and pamphlets will be distributed within the
school campus.

This business is under the organization Sweety Munchy STEM which aims to
provide sweet, delicious, healthy, and affordable snack that will help the
students have a healthy and happy life.

We have a plan to add more flavors, toppings, and fillings for munchkins, and
create new snacks that is also healthy and affordable. We also have a plan to
sell our product outside the school in order to expand our business.
 SECTION ONE:
Executive Summary

Based on the proposed target population and location, the projected sales per
year is Php 71, 858.028.
 SECTION TWO:
Authors

1. Rico Callano
2. July Ryan Eroles
3. Jhomar Etulle
4. Jomari Mag-usara
5. Jover Omila
6. Jurjanah May Arpon
7. Christine Claire Baldo
8. Analyn Fuentes
9. Blessie Del Purca
 SECTION THREE:
Overview of the Business
Name of the Business

The name of the business is:

 SECTION THREE:
Overview of the Business
Business Model

Environment

Suppliers MunchSTEM functions in

accordance to all relationships with
MunchSTEM customers, suppliers, environment,
and the community.
Customers

Community
 SECTION THREE:
Overview of the Business
Vision

Our vision is to complete our aspirations which are to

maintain the good service of our team and to provide the
perfect taste of our product, which will depend to the
interest of our customers. We believe that making the
best product, which will match their taste and interest, will
make them feel happy. We also create a genuine and
memorable product for our customers that will keep them
come back for more.
 SECTION THREE:
Overview of the Business
Mission

Our mission is to bring happiness to our customers by

providing the perfect taste of our product in a unique way,
and to show that we can create more different flavors
which will match their kind of taste.
 SECTION FOUR:
Business Plan
The Need

This is essential to the students, to give them a sweet

feeling, and it can also help them to be energized and to
satisfy their cravings.

Eating sweets can help relieve stress, so our product can

be a stress reliever to students who are so stressed
because of their studies.

Our product gives happiness to our customers, which not

only accommodates our customers satisfaction but also
their budget.
 SECTION FOUR:
Business Plan
Objectives (Short-term)

To help students have an affordable and healthy snacks

To give sweetness and happiness to the customers

To satisfy the cravings for sweet snacks of the students

To inspire students on making business on their own

To help the students save more money than before

To teach the students become thrifty

 SECTION FOUR:
Business Plan
Objectives (Long-term)

To have more customers to expand the business

To gain more income

To keep our business in high demand for the consumers

To give long-lasting satisfaction for the customers

 SECTION FOUR:
Business Plan
Research and Analysis
The selected target market for MunchSTEM includes
the students of the proposed location.
YEAR LEVEL NO. OF PEOPLE TARGET PERCENTAGE
CUSTOMERS
(11% of each level
is the proposed
target market of
the product.)
Grade 7 270 30 19.87
Grade 8 285 31 20.53
Grade 9 226 25 16.56
This table
Grade 10 contains the total
212 number of people
23 of students per section,
15.23
target11customers, percentage
Grade 211 and the total population.
23 The researcher
15.23
only conducts
Grade 12 11% of the177
total population due
19 to time constrain and the
12.58
busy schedule of the respondents.
TOTAL 1,381 151 100%
POPULATION
 SECTION FOUR:
Business Plan
Target Market
Population

12.58%
19.87%

GRADE 7
GRADE 8
15.23%
GRADE 9
GRADE 10
20.53%
GRADE 11
The graph represents the total percentage population of each sectionGRADE 12
in the said location.15.23%
Based on the data, Grade 8 has the largest
population followed by Grade 16.56%
7, then Grade 9, Grade 10 and Grade 11
are equal, and lastly the Grade 12. This graph gives an idea to the
entrepreneurs to focus on the lower years since they cover the most
population.
 SECTION FOUR:
Business Plan
Marketing Strategy

MunchSTEM promotes its product through social media

like Facebook within the school community page.
Brochures and posters are to be distributed inside the
school campus.
 SECTION FOUR:
Business Plan
Product Description
(Choco MunchSTEM)

It is made from a chocolate biscuit that was crushed into

small pieces and was shaped like a marble, mixed with
condensed milk, then filled with cookies & cream, topped
with sprinkles, and then frozen in the refrigerator to
maintain its ice-cream like taste.
 SECTION FOUR:
Business Plan
Product Process

1. Using the ladle and spoon, slowly crush your

biscuits into pieces (as fine as you want).
2. Pour in 1/4 cup condensed milk to sweeten your
mixture.
3. Make some small balls out of your mixture and put
cookies and cream (Krim Stix) as fillings.
4. Put sprinkles as toppings of your munchkin.
5. Put the already made munchkins in the
refrigerator to make it freeze.
 SECTION FOUR:
Business Plan
Operating Strategy
Our operation strategy is to reach our customers through direct selling method.
COMPONENTS RAW MATERIALS/INGREDIENTS SUPPLIERS

Manager Biscuit Market

Assistant Manager Condensed Milk
Marketer Krim Stix
Planner Sprinkles
Preparer
Cook
Assistant Cook
Sales Personnel
Promoter
 SECTION FOUR:
Business Plan
Critical Risks

The business focuses in one goal, to make a snack that is

affordable and healthy made from chocolate biscuit and
condensed milk. There are only few competitors that exist
within the school campus.

Nevertheless, MunchSTEM provides a more unique and

delicious product that is not just chocolatey but is also
milky inside.
 SECTION FOUR:
Business Plan
Organizational Chart

Blessie Del B. Purca

Manager

Christine Claire A. Baldo

Assistant Manager
Analyn S. Fuentes Jover Y. Omila
Marketer Planner
Jurjanah May M.
Arpon Rico A. Callano
Cook Preparer
Jomari P. Mag-usara July Ryan Eroles
Assistant Cook Promoter
Jhomar T. Etulle
Sales Personnel

The Assistant
Marketer will
Preparer cook be isthe
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iswill
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 SECTION FOUR:
Business Plan
Operational Chart
TIME PERSON

5:30-6:00 A.M MARKETER

6:00-7:00 A.M PREPARER

7:00-8:00 A.M COOK

8:00-11:30 A.M SALES PERSONNEL

11:30-12:00 P.M SECRETARY AND TREASURER

8:30-9:15 A.M Preparing of ingredients and

5:30-6:30 A.M
9:15-10:00
8:00-11:30
1:30-2:00 P.M
A.M Buying
Cooking
Selling
Total ofthe
alltheingredients
the products
products
sales and profit
utensils that will be used in making the product
 SECTION FOUR:
Business Plan
Institutional Chart

SWEETY MUNCHY STEM

ORGANIZATION

PRESIDENT
VICE PRESIDENT
SECRETARY
TREASURER
AUDITOR
PIO

The Vice President will assist the president in organizing

President
The Treasurer
Secretary
Auditor
P.I.O willwill
(Public be thethe
inspect
manage one
Informationthe who
money provides
business
iscost
in-charge
Officers) and leadership
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will theof
be He/she
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record-
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the
alsoactivities
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gained
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ofresponsibilities. for of thebusiness
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not on duty or not around.
 SECTION FIVE:
Sustainability
Investment
QUANTITY INVESTMENT UNIT PRICE TOTAL PRICE
3 pcs. (BIG) Bowl 100.00 300.00
2 pcs. (MEDIUM SIZE) Laddle 25.00 50.00
2 pcs. (MEDIUM SIZE) Spatula 30.00 60.00
1 unit Refrigerator 10,000.00 10,000.00
200 pcs. Disposable Gloves 0.50 100.00
20 pcs. Food Container 20.00 400.00
20 pcs Molding Sheets (Different shapes) 15.00 300.00
4 units Apron & Hairnet Set 50.00 200.00
Total amount of Investment 11,410.00

The average investment for the proposed business is

11,410.00.
 SECTION FIVE:
Sustainability
Sources of Funds

Business Partners Amount of Contribution

1. Nestle Inc. Donation 10,000.00
1. Rebisco Inc. Donation 10,000.00
1. Purca Investors
Parent A 5,000.00
Parent B 3,000.00
Parent c 2,000.00 10,000.00
Total amount from Business Partners 30,000.00

The total amount of funds from our business partners

30,000.00.
 SECTION FIVE:
Sustainability
Income Statement
Projected Sales for the First Month
Sales Php 27,000.00

Less: Operating Expenses

Supplies Expenses Php 12,000.00

Salaries Expenses 8,000.00

Electricity Expenses 1,000.00
Utilities Expenses 300.00
Transportation Expences 500.00
Miscellaneous Expenses 700.00 22,500.00
Net Income 4,500.00
Less: Payment to Purca Investors 1000.00
Net Income after Payment 3,500.00

The net income after payment is 4,090.00.

 SECTION FIVE:
Sustainability
Projected Sales for 5 Years

PROJECTED SALES FOR 5 YEARS

70000

60000

50000
AXIS TITLE

40000

30000

20000

10000

0
Year 1 Year 2 Year 3 Year 4 Year 5
Projected Sales for 5 Years 42000 46200 50820 55902 61492.2

The projected sales for five years of operations is

Php 71,858.028.
 SECTION FIVE:
Sustainability
Social Impact

The business will be employing the STEM students of

Grade 12 in Tagbina National High School, who will be
part of the organization.

We plan to bring happiness to our customers by providing

them the perfect taste in a unique way.
 SECTION FIVE:
Sustainability
Social Impact

We will try to build a strong bond towards our investors

which serves as our suppliers we work with and we will
give them value to the deals we will confer with them.

We also want to build a strong relationship between us

and the customers which are the students and teachers of
the said school, and we are willing to accept advises from
them in order to improve our product and to maintain their
loyalty to our product.
 SECTION SIX:
Appendix
Strenghts

Food products are affordable to buy.

Products are innovative.

Products can be produced by small capital, but

adequate enough to continuously support the business.

Products are not intricate to address its target market.

 SECTION SIX:
Appendix
Weaknesses

Product cant be produced in a good quality when there

is no continuous source of electricity.

Many consumers dont prefer sweets as their snacks.

Some customers may hesitate to buy because the

product is already common.
 SECTION SIX:
Appendix
Opportunities

There is deficit of food especially during recess time and

the school canteen is full.

There are many teenagers that are interested to try this

product.

The food products are highly in demand that is

considered to be constituted and nutritious.
 SECTION SIX:
Appendix
Threats

There is a competitor within the school.

Product has a possibility to not be sold in some days.

The flavor of the product doesnt match the preferred

taste of the customer.

The customers taste may change as time pass by.

The customer may get used to the taste of the product.

 SECTION SIX:
Appendix
Price Computation
CHOCO MUNCHSTEM
Ingredients Price Price Computation
Total
Biscuit (ACE) Php 270
Ingredients Cost Price of Choco
=
Condensed MunchSTEM
140 No. Yields
milk (Daisy)
Cookies n
497
cream (Krim 72 = 1.66
300
Stix)
Cost Price +
Sprinkles 15 Operating = 1.99
Expense (20%)
Total Price +
Percentage
Total: 497 = 2.99
Make Up
(50%)
Total Expenses/day: 497 Selling Price = Php 3.00
 SECTION SIX:
Appendix
Snapshots

Biscuit, Condensed Milk,

Krim Stix, and Sprinkles
 SECTION SIX:
Appendix
Snapshots

Crushing the
biscuit, and
then forming it
into circle. Final
product.