Health Promotion

Presentation
ALEXIS HAMMER
 Conduct a Needs Assessment
Target population : Marywood University Womens soccer team and coaches
Problem : Pre- and post- game nutrition
Athletes are receiving convenient foods, such as pizza and other junk foods.
The convenient food affects the nutritional status of athletes
Need: nourishment to rebuild muscle and replenish the nutrients that were lost
during the game.
Parameters of the Assessment:
Purpose obtain information regarding the thoughts and attitudes of the girls
regarding the food they are receiving.
Goal better educate the coaches for pre- and post- game meals, on the road.
Focus Group Interview was used to collect data main problem is pre-and post-
game nutrition not benefiting their nutritional status.
Main factors of the problem time constraints, budget, availability of foods,
education of coaches, and likes/ dislikes of players.
 Define Problem and Goals
Goal provide nutrition education to coaches and players so they can make healthier
on-the-go choices.
Objectives Nutrition education to coaches and players.
Action: educate
Target population: coaches and players of Marywood University Womens soccer team
Measurement of success: baseline test (pre-test on nutrition education)
Time frame: One month and follow up period

Understanding Availability of Different Foods: portray options of different choices at

restaurants, impact of some foods post-game, tips for choosing foods on the road.
Increase Budget for Pre- and Post- game foods: brainstorm with coaches- how much
money is allotted per season? Fundraising techniques that could assist in providing more
money to pre-and post-game meals?
 Develop the Design Study and
Lesson Plan
Approach KABM (Knowledge, Attitude, Behavior Model)
Time frame of presentation: 1 hour, 15 minutes
Pre- and post- test of the coaches and players nutritional knowledge
Program invite and in-person reminder to coaches
Gained permission from coaches (via email then confirmed in-person
meeting describing what we would be presenting on)
Sent a reminder email to coaches a week prior to the presentation; the
coaches; reminded the players.
Activities
Pre-test on previous nutrition knowledge
PowerPoint
Hand out on Smart snacking for adults and teens from the Academy of
Nutrition and Dietetics
Post-test to measure how much was learned throughout the presentation
Questions from audience
 Develop the Marketing Plan
and Objectives
Needs healthier foods for pre-and post-game road games for the Womens Soccer
team at Marywood University
Wants (from the athletes on the team) nutrition education for the coaches
Benefits Coaches will be able to make smarter choices, which will benefit the
players nutritional status, and help them better perform.
SWOT useful; yet acceptance and willingness of coaches to change is a weakness
Opportunities improved nutrition choices could increase performance status
Threats Coaches could be offended, assuming we think they are uneducated.
Marketing strategy PowerPoint presentation to promote healthier on-the-go
choices
 Implement the Intervention
Pre-test, testing existing nutrition knowledge
PowerPoint- providing nutritional information
Handout, we distributed during the presentation for on the
go snacking for adults and teens
Post-test, testing knowledge gained by presentation
 Evaluate Program Elements
and Effectiveness
Process evaluation implemented as planned, KABM model, lower number of
people, all coaches attended.
Structure Evaluation adequate, handouts for athletes, visuals, athletic building.
Impact Evaluation all interested, appreciative, coaches more inclined to make
nutritional choices.
Outcome Evaluation not able to complete the outcome evaluation
References
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(2004). Nutrient Intakes and Dietary Behaviors of Male and Female Collegiate
Athletes. International Journal Of Sport Nutrition & Exercise Metabolism, 14(4),
389.
Reed, J. L., De Souza, M. J., Kindler, J. M., & Williams, N. I. (2014). Nutritional
practices associated with low energy availability in Division I female soccer
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Sacheck, J. M., Rasmussen, H. M., Hall, M. M., Kafka, T., Blumberg, J. B., &
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