Professional Documents
Culture Documents
MARKET IN VIETNAM
Q4 2017
1
Market Overview
2
Segment Analysis
H Ni City
Until 08/08/2017, there are
NAPAS, VNPAY,
24 non-bank institutions
VIETNAM
having license to provide ESPORTS, ECPay,
intermediaries payment VNPT EPAY, Bao
services. Most of them Kim, Vi Mo, 1TV,
provide the online payment Moca, M-Pay,
gateway services. Although ONEPAY, WEPAY,
there are a significant Ngan luong, H Ch Minh
CNC, 1Pay, City
number of firms, none of
VNPT Media,
them shows a clear People Care
M_Service,
dominance in their market BANKPAY,
share Vietnam Online,
VIET UNION, ZION,
Viet Phu, Vi FPT,
3
Competitive analysis
It has one of the largest online payment service transactions and users in Vietnam. It is built to
support payment for both buyers and seller, with more than 15,000 digital content and sales
Nganluong.vn: websites, 3 telecom service providers and banks in Vietnam (2014)
Bao Kim online payment gateway, which belongs to Bao Kim e-commerce Jsc and the parent
company named Vat Gia, is believed to be used by more than 1,00,000 users. It is established in
Baokim.vn 2010 as the main gateway payment between buyers and sellers of the parent company.
Payoo is the product of Viet Union Jsc. It is now considered one of the leading intermediary
services in paying bills in Vietnam, with more than 2,500 points of supporting payment place. It
has the advantage of market areas. With the payment card of Payoo, consumers can pay online
Payoo.vn bills and buy products in convenient stores like Circle K, Bs Mart, Vinmart+
4
M&A Transactions