Presented by:

Anuj Kunwar
Bikram karki
Bishop Panta
Hemraj Dangal
Kiran Achraya
Prashant Kumar Sharma
Sagar Thakuri Malla
 About Samsung

It is a South Korean multinational conglomerate company whose headquartered is

in Samsung Town, South Korea.
It comprises numerous subsidiaries and affiliated businesses. Notable Samsung industrial
subsidiaries include Samsung Electronics ,Samsung Heavy Industries , Samsung
Engineering and Samsung C&T, Samsung Life Insurance , Samsung Ever land
Samsung was established on 1938 as a trading company
 About Triveni Byapar Co. Pvt. Ltd.

Triveni Byapar is a part of Triveni Group and was established in the year 1940
as the group's import arm.
Some of the brands that it is associated with is Yasuda; in-house brand, Samsung,
Panasonic, Sansui, Opple, Crompton, and Symphony.
Companys head office is located at Putalisadak, Kathmandu.
 Marketing Department Structure
Marketing Director

Senior Marketing Manager

Senior Marketing Manager

Marketing Manager

Assistant Marketing Manager

Senior Marketing Executive

Marketing Executive

Marketing Officer

Assistant Marketing Officer

 Product Detail
Normal LED TVs
LEDs is another form of LCD TVs that uses LEDS to provide its light source. It is smaller in
size and has a better picture quality .Its price ranges from Rs 24,000 to Rs 29,000
3D LED TVs
3D compatibility is a feature on the high end LED TVs that allows the TV to display
specialized 3D video. its price ranges from Rs75,000- Rs 6,00,000
Smart LED TVs
It has the feature of in built internet connectivity allowing users to access a range of
online service its price ranges from Rs 40,000- Rs 8,00,000
Curved LED TVs
The curved TV minimizes the viewing distortion at sides of screen and provides wider field
of view. Its price ranges form Rs 2,75,000- Rs 8,00,000
 Market Summary

Market Size : Samsung LED TVs currently occupies 25% of the Nepalese market.

Market Segments
I. On the basis of cost
II. On the basis of product consciousness
 Market Summary
Market Demographics
Geographic
Samsung has Coverage on 14 Zones via more than 125 dealer network.
Demographics
Income : Samsung consumers are mainly with moderate income source to high income
source
Age : The age group ranges from 25 to 44 and above.
Occupation : The consumer are from different occupational background who are students,
executives and basically people earning above 20,000.00
Behavior Factors
Consumers are independent working person who choose according to their budget and taste
Driven by technological and esteem needs.
Household with teenage children who act as influencer.
 Market Summary
Market Needs
Cost and quality is the first priority.
Nepalese prefer LED TVs because of the esteem needs, greater TV viewing experience
with great picture quality, smarter ways to save money, simple and easy to use and to
de-clutter your life .

Market Trends
There is a growing demand for high picture quality and Internet support
Demand for more affordable LEDs have increased

Market Growth
Increasing demand in Urban sector and making them available in remote area as well
 SWOT Analysis
Strengths
Samsungs established brand name and reputation as the leader in digital TV industry with the biggest
market share
positions the company in the top of consumers minds and overall awareness in the process of making a
TV purchase decision.
Samsung holds significant market share in most of the product categories
Growing presence in the market

Weakness

Ineffective Servicing.
Lack of online presence
Price Factor for high end products
 Opportunities
Samsung currently has the biggest market share in Slim LED Panel, with Smart TV sales also
contributing to this number, and also Curve style in more ranges of LED TVs.
Establish brand name by taking advantage of the various social events

Threat
Changes in consumer choice
Economic condition
Load shedding
 Competitions

Samsung has identified following competitors in the market

Panasonic
Sony
LG
 Segmentation

On the basis of cost

Normal LED
Rs 24,000 to Rs 29,000
 Marketing Objectives

Currently Samsung occupies 25% of the Nepalese market. And our objective is
to grow by 10% in next five years

Financial Objectives
we are planning to increase revenue by 35%, hoping that electricity problem in Nepal will
be sorted by then and the demand for electrical items will increase drastically
we are looking to increase our investment by 5%
 Segmentation
On the basis of product consciousness
Smart
Rs 40,000- Rs 8,00,000
3D
Rs75,000- Rs 6,00,000
Curved
Rs 2,75,000- Rs 8,00,000
 Target Markets
Stable income people, young group and people with high level of brand
consciousness
Positioning
Samsung has positioned themselves as a brand for all with
different price ranged product.
The image that Samsung has creates in the mind of the customers
is the faith.
THANK YOU!