RESEARCH

HISTORY OF
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 Radio Times: A History
The Radio Times is a British TV and Radio listing magazine
that is published on a weekly basis.
It opened its doors as the worlds first broadcast listing
magazine in 1923 by John Reith whom was then the manager
of the BBC.
At first, Radio Times was a joint venture between the BBC
and George Newnes Ltd, who produced, printed and
distributed the magazine. In 1925 the BBC took editorial
control, and by 1937 was published entirely in-house. It
remained so ever since until 2011 when it merged into the
Immediate Media Company.
The first edition of the Radio Times.
 BBC One /2/3/4

Some of the ITV /2/Be/Encore

channels Channel 4

listed in the Channel 5

Radio Times: E4

Sky 1 / Living/ Sports/

Atlantic

FILM 4

Comedy Central

Disney Channel

FOX

CBS DRAMA /ACTION

SONY MOVIES
Target The Radio Times have become a household name in the
94 years it has been established. With weekly and two

audience of weekly Christmas editions released every year, it has

become somewhat of a Great British treasure reaching all

the Radio kinds of demographics. Being established for such a long

time means the Radio Times has seen generations upon

Times generations through their television viewing. Many have

grown up seeing the publication on the shelves of local

listing: supermarkets and many still do today. This means the

target audience for the Radio Times is almost universal
and inclusive of all ages.
 Why have we As a well established listing we believe Radio Times would be
the most appropriate listing for our documentary. Itll enable

chosen Radio
exposure of our product far better and will work to create a
buzz about it due to it being such a staple part of British
society for decades.
Times as the Our primary audience of teens and young adults wouldnt
necessarily purchase the listing but our secondary audience

listing for our of adults (parents) would. Being the household name I
mentioned and including such a variety of channels in its

documentary? listing, including our broadcasting channel ITV2, our primary

audience would be just as aware of it as the secondary. This
common awareness combines our two audiences when it
comes to watching TV, and thus our documentary.
Its also evident the listing is home to a variety of platforms
online, via an official app and the traditional print
publication. This caters well to our widespread primary and
secondary audience, whatever preference someone has to
the way they access such listings is available.
RADIO TIMES
21 -27 OCTOBER EDITION
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