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A review of Data Warehousing and Data Mining

`Aqeel Al-Jishi
`Nick Farley

`Masaki Osada
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 |
   ½
Ô ëhe main repository of an organization
historical data, it corporate memory
Ô It contains the raw material for management¶s
decision support system
 |

 ½
nowledge Discovery)
Ô ëhe process of analyzing data from different
perspectives and summarizing it into useful
information
Ñ


 In the late 1980s to early 1990s distinct computer
databases were created
 ëhese databases were designed to meet the data
analysis needs that Operational Systems were
failing to support
 Operational Systems failed for many reasons:
Ô Long report generation time
Ô Inability to handle loads and not optimized
Ô Many organizations had multiple Operation Systems
which was a reporting nightmare
Ô Custom applications were required for reporting
which slowed reporting and increased costs
   |
 

 Make information easily accessible
 Provide endless views and combinations
of data [  | )
 Îuery results returned with minimal wait
time
 Be adaptive and resilient to change
 Designed with the correct users in mind
business users and management)

eep information secure but allow access
to insiders
‰ 
 Problems with Data Acquisition may arise
 80% of the time building a data
warehouse will be spent on extracting,
cleaning, and loading data
 Errors with data can be rampant:
Ô Incomplete Data missing fields)
Ô Incorrect Data wrong calculations)
Ô Readability Issues strange formatting)
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 A
 
 - Bill Inmon
Ô ëhe data warehouse is but one part of
the å  
   system
Ô An enterprise has one data warehouse
and data marts source their
information from it.
Ô Uses 3rd Normal Form to store
information in the database
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|

 |

 

 |   - Ralph
imball

Ô Data warehouse is the conglomerate of
all data marts within the enterprise
Ô Uses Star or Snowflake schema to
emulate a multi-dimensional database
Ô Overall information is NOë normalized
in the database
ë


 |


½
Ô A data mart is a subset of data from the data
warehouse, typically used when the broad scope of
the data warehouse isn¶t needed
Ô Business departments commonly create, use, and
alter their own data marts.

 r   
 ½
Ô ëhe amount and level of data brought in to the data
warehouse during acquisition
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 |    ½
Ô A table with a single-part primary key
and descriptive attribute columns.
Ô Describes the business entities of an
enterprise, represented as hierarchical,
categorical information such as time,
departments, locations, and products
|

 

 × 
   ½
Ô A table with numeric performance
measures metrics) characterized by a
composite key
Ô ëhe elements for the composite key
come from the foreign keys from a
dimensional table


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 å 

Ô  etting ³Useful Information´ out of a
large amount of ³Data´
 å   
Ô  etting ³Business Intelligence´ out of a
large amount of ³Information´
 What is the difference between
³Business Intelligence´ and
³Information´?
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 Predict the future trends and

behaviors using the past information
Ô Prospective analysis
†
 |




 Ñeuristic in nature
Ô Capable of finding 

 
users would never think of

  is the key technology to find
patterns
 Self-guiding
 

È
    

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nown
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Build a model based on known combinations

of static and dynamic information to see if it
indicates the result of a dynamic information
in the future.
   |




 ³Diaper and Beer´

 VISA
Ô Fraud Detection
 Blockbuster Entertainment
Ô Personalized Recommendation
 Suppliers to Wal-mart
Ô Sales prediction
 NBA ëeams
Ô Strategy analysis
Data Warehouse

Data Mart

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