MSME DI KERALA

NEW INSIGHTS INTO

PACKAGING FOR EXPORTS
EXPORT PACKAGING NEEDS
PART 2
Prof. C. S. Purushothaman
Technical Advisor Vinayaka Foods & Beverages Cochin
Director - Crest Packaging Private Limited & Packaging Professionals Group
Visiting Professor & Examiner University of Mumbai & SNDT
Retired Chair Professor Director SIES SCHOOL OF PACKAGING & PACKAGING TECHNOLOGY CENTRE
 MARKETS

An area or arena in which commercial dealings are

conducted like exchange of goods for a price

TYPES OF MARKET

DOMESTIC EXPORT

Goods send inside country for sale Goods send outside country for sale
Product / Service sold within country Product / Service sold abroad
 DIFFERENCES IN MARKET OUTLOOK
ASPECT DOMESTIC MARKET EXPORT MARKET
Meaning Domestic marketing Export marketing means the
refers to marketing within activities of production,
the geographical promotion, distribution,
boundaries of the nation. advertisement and selling are
extend outside the country.
Area served Small Large

Government interference Less Comparatively high

Business operation In a single country More than one country

Use of technology Limited Sharing and use of latest

technology.
Risk factor Low Very high

Capital requirement Less Huge

 ASPECT DOMESTIC MARKET EXPORT MARKET
Nature of customers Almost same Variation in customer tastes
and preferences.
Research Required but not to a very Deep research of the market
high level. is required because of less
knowledge about the foreign
markets.

Conclusion
After viewing the differences in the two markets the
conclusion is that the world itself is a market. Guiding
Principles are same. The basic difference between
domestic and export marketing IS THE AREA OF ITS
IMPLICATION AND THE MARKET CONDITIONS
 CONSIDERATIONS IN PACKAGING
DOMESTIC
Within the country
Distribution simpler
Distribution time less
Faces lesser hazards
Needs lesser packaging
Lesser Shelf Life
Satisfy Dometsic rules
Consumer needs known
Distribution channels known
EXPORT
Outside the country
Distribution complex
Distribution time more
Faces more hazards
Needs tougher packaging
Longer Shelf Life
Satisfy Export Country rules
Consumer needs not known
Distribution channels not known
GRAPHIC DESIGN CONIDERATIONS
COLOUR SCHEME
DESIGN
STATUTORY MATTER
ALLERGENS
LANGUAGE
COUNTRY OF ORIGIN
MRP NOT REUIRED
B NO. AND MFD REQUIRED
VERY ATTRACTIVE AS IT IS MOSTLY IN MALLS
 PACKAGING DESIGN CONIDERATIONS
PACK SIZE ( oz vs g, ml vs floz etc)
QTY IN RETAIL AND BULK ( FPS to CGS)
RESTRICTION OF CERTAIN MATERIALS (wood? pins?)
LESSER WASTAGE
RECYCLABLE MATERISL
SUSTAINABIILTY
EASE OF OPERATION
SUITABLE FOR AUTOMATION
EASE OF HANDLING
LABELLING NEEDS
NEWER TECHNOLOGIES
HANDLING INSTRUCTIONS
 DISTRIBUTION CONIDERATIONS
MODULAR PACKS ( containerization)
SUITABILITY TO LAND , SEA AND AIR TRANSPORT
REEFER SYSTEMS
ANTI FUNGAL TREATMENTS
UNIT PACK TO BULK MODULAR
IDENTIFICATION AT EACH LEVEL OF PACKAGING
LONGER SHELF LIFE
MORE TIME
COMPLEX DISTRIBUTION
DIFFERENT DISTRIBUTION CHANNELS
CUSTOM AND SANITARY CLEARANCES
THANK YOU