Creator:

puja nel s (52134160

asdika yu (52134160
m.yoga p (5213416010)
miftahul j (5213416014)
Scoak Clean

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Analysis Process
output
Marketing

Partnership

Operations
Finance

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Plan for 1. Making Product
Scoak Clean 2. Marketing Plan
a. Offline

b. Online

3. Partnership
4. Finance Management

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I. Product
Differentiate SC A great
Main Ingredient from others marketing tools
Eco-friendly with
Rice washing
water
Starfruit & WHY?
NaCl

Increase Create Brand

customer Recognition
satisfaction

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II. Marketing Customer Segmentation
Plan Identifying specific approach for each segment

Competitor Analysis
Understanding the market competition

Using various marketing channels

Online | Offline

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Customer
Segmentation
Based on age,
marital status,
income,... Develop Improve
Develop customer
effective customer
insights
marketing plan experience

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Competitor
Analysis
Who are SC's What are their What are their current
Establish what competitors? products and services? strategies?
makes our product
or service unique
and what attributes
we play up in order
to attract our target
market.

What type of media What are their What can we learn

are used to market strengths and from their strategies?
their products? weaknesses?

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Marketing
Channels
Offline - Sell Facebook
directly

Possible
channels

Email (If possible)

Instagram

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III. Partnership Creating Partnership in
Sales
Marketing

Establishing Partnership with Lecture - Promoting special

other people Community in deals from Scoak Clean on
Semarang their fanpage
Distributing products
Updating news

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IV. Financial Financial controls are critical to the business' financial
Management stability and safety, enabling the owners to:

- Identify the cost of capital

- Develop tactics and strategy for sales and marketing

Better
Make an easy Better
manage
daily evaluate
financial
datasheet effectiveness
status

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TERIMA KASIH

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