Responsible Tourism A study on the

receptive & Flexible Management model for Social Entrepreneurs

Presented By
Padma Mohan
& Mohan Parthasarathy
 Introduction

New emerging Trend in Tourism Industry is Responsible Tourism.

Social Entrepreneurs and Responsible Tourism can go hand in hand.

Responsible Tourism linked with an activity of visiting and spending

some time at a place, which is maintained by some Govt. Organization
or external agency e.g., an NGOs or a Social Welfare Trust (SWT), or
a Registered Non-Profit Organization (NPO); wherein the tourist is
envisaged to take a break and to be able to contribute for the welfare
of society.
 Literature Review
Responsible tourism has been suggested as
one way of maximising the positive and
minimising the negative impacts of tourism.
(Stanford, 2006).

It inspires to see the prosperity and growth of

small businesses in these regions that come
with a thriving responsible tourism
economy. (Sandra, 2017)
 Why Responsible Tourism?

This is envisaged to provide Win-Win Situation for all.

A significant change from Routine Tourism concepts.

Creates Awareness on Social Welfare Initiatives.

Allows an expert to use his/her creativity for the benefit of

needy people.

Inexpensive Gateway
 Why Responsible Tourism?

Attracts Urban as well as Rural Population towards Social

Consciousness and makes them vigilant about their
duties and rights.

Makes the family accompanying the expert to get involved

in the Social Activity and hence promoting the Value
Systems

Recreational Activity

Ethical & Educational Values

 Social Entrepreneurs &
Responsible Tourism

Social Entrepreneurs can think of introducing

Responsible Tourism.

They can entertain the tourists by making them to visit

their NGO / Organisation and places where they
implement social initiatives.

A flexible model can be worked out by the Social

Entrepreneurs based on their own organisations
strength.

Social Entrepreneurs can train their employees or people

who are involved in receiving their services.
 Receptive Model for Social
Entrepreneurs
P1 Place
P2 People
P3 - Performance
Development

Identification Monitoring
Of Source Promotion & Improvement

Execution

P P P
1 2 3
 Identification Stage

Identification of Source

a)Performance
a)Place People b)( Event /
b)( Accessibility ( Human Activities
and Availability) Resource) possibility
factors)
 Development Stage

a)Place as
per the
requirements

Performance
Event a)People
Management Training and
/ list of Relevant
activities to exposure
be performed
 Promotion Stage

Place People Performance

As a tourist NGOs and the Events and
Destination services they Activities
provide to
society
Execution Stage

Inviting Trained
Tourists to Team
specific entertaining
Locations the Guests

Events and
Activities With Site
Visit
 Monitoring Stage

Feedback
about
place

Feedback
about the
Process

Feedback
Leading to Process about
Change and Program &
Events
Improvisation
 Conclusion
There is increasing recognition of the signicant
shift away from the predominance of the
traditional tourism practices towards more
experiential vacations.
. Better experience, Better quality products
should be key focus of any responsible tourism
model.
Social Entrepreneurs need to implement it
strategically so that both the organisation and
people experience it better.