SYNDICATE 9 & 10

Cesar Rahmatullah (29116549)

Dhony Aditya (29116407)
Eugenia Andrea Dennisa (29116492)
Fina Yanwar Fatimah (29116456)
Lulu Nur Fitriani (29116367)
Rendy Setiadi Mangunsong (29116550)
Wahyuni Mardiono (29116438)
+
 VISION
To become the biggest agricultural platform in Region, empower the farmers and support sustainable
development in food resources.

MISSION
to establish a beneficial relation to farmers and agricultural suppliers,
to establish a good relation to stockholder,
empower the farmers using direct selling and cut the long supply chain,
to empower farmers cluster region using education and collaboration management,
to deliver fresh and high quality agricultural products to customers

OBJECTIVE
To become the biggest agricultural platform in Region, Country, and Asia.; as well as to empower the farmers
and support sustainable development in food resources.
 Current Situation

farmer pengepul tengkulak

Traditional
market

......
Another Market (swalayan,
consumer warung kecil, dll)
 The Problem
Long supply-chain
Freshness of Vegetables
Increasing in Price
Farmer get Less Revenue
 STP Analysis
Segmenting
Geographic : entire Bandung
Demographic : woman and man, from all economic class
Psychografic : people who like vegetables, technology,
convenience, and quality of the goods.
Behaviour : people who love to make online purchasing (e-
commerce), and those who do not want to buy vegetables to
traditional markets.
 STP Analysis
Positioning
Inagri established itself as the only startup business offering
agricultural products to consumers by using the online order system
and guarantee the freshness of its products.

Diferentiation
Inagri have the advantage in the field of price and quality of their
services. They use the latest sales method by utilizing information
technology (e-commerce) to make purchasing and marketing their
products to the customer.
 Five Porters Force

THREAT OF SUBSTITUTE
SERVICE : TaniHub, LimaKilo,
Happy Fresh

BARGAINING
BARGAINING OF
POWER OF
BUYER : product
SUPPLIERS :
RIVALRY: competitors delivery, cheap price
choose high value
build e-commerce in and high quality,
product, partnership
agricultural sector customers can buy
with educated
in packs
farmers

THREAT OF NEW ENTRANTS

: e-commerce that have new
innovation, fast-delivery or daily
delivery, start-up which has latest
new chilling storage
 SWOT
Strength Weakness
Delivery service; one-day shipment Old technology storage
Products can be bought in packs Limited delivery area
Fresh products with friendly price Order still via offline
Has partnership with educated farmers Low overhead cost
Good packaging; non Styrofoam and non-
harmful to ecosystem

Opportunity
On-demand grocery needs
People always close to their gadget
People start to aware of their health
Market size of agricultural sector in
Indonesia are very big
Threat
Others start-up which have newest storage
Competitors with more variation of
vegetables
Volatile agricultural price
Force majeure which cannot be predicted
 MARKETING STRATEGY
Product
- local agricultural products (daily consumed vegetables and fruit)
- nice packaging to keep quality and freshness
- taking directly from farmers

Place
- car free day
- online catalog (order using WhatsApp)
 MARKETING STRATEGY
Price
- Cheap
- Fair price

Promotion
- social media (Facebook, Instagram, Twitter, and Line)
- weekly event as in car free day
- another event
 IMPLEMENTATIONS
Budget Plan
LAUNCHING INAGRI
Quantity
Equipment Needs Price/Un Total Price
(unit)
it
Rp Rp
Aqua Gallon 4
15.000 60.000
Rp Rp
Electricity 1
400.000 400.000
Rp Rp
PDAM 1
500.000 500.000
Rp Rp
Internet (Biznet 25 Mbps) 1
800.000 800.000
Rp Rp
Stationary 1
100.000 100.000
Rp Rp
Security and Cleaning Service 1
100.000 100.000
Rp
Rp
Wage Courier 3 1.500.00
4.500.000
0
Packaging:
Rp Rp
Plastic Wrap 1
110.000 110.000
Rp Rp
Plastic Mica 5000
300 1.500.000
Rp Rp
Paper Bag 5000
350 1.750.000
Rp Rp
Stock Vegetable 2565
5.000 12.825.000
Rp
Total
22.645.000
 IMPLEMENTATIONS
Budget Plan

INTERACTIVE MARKETING
Quantity
Type of Cost Price/Unit Total Price
(unit)
Rp Rp
Server Email/month 1
200.000 200.000
Rp Rp
Server Website/month 1
200.000 200.000
Rp Rp
Domain Inagri.Asia/month 1
12.500 12.500
Rp Rp
Security(website/month) 1
68.750 68.750
Total Rp 481.250
 IMPLEMENTATIONS
ADVERTISING
Budget Plan Quantity
Promotion Price/Un Total Price
(unit)
it
Rp Rp
Brochure 500
1.500 750.000
Rp Rp
Banner 3
250.000 750.000
Rp Rp
Exhibition Tent 1
3.000.000 3.000.000
Rp Rp
Social Media Advertising 1
450.000 450.000
Rp
Total
4.950.000

ADVERTISING
Quantity
Promotion Price/Unit Total Price
(unit)
Rp Rp
Endorsement 2 actres
5.000.000 10.000.000
Making Short Rp Rp
2 movie
Movie 1.000.000 2.000.000
Rp
Total
12.000.000
 IMPLEMENTATIONS
Budget Plan

PUBLIC RELATION
Quantity
Type Public Relation Price/Unit Total Price
(unit)
Rp Rp
Transportation Cost 3 motorcycle
60.000 180.000
Rp Rp
Lunch Food 1x/work day 9
20.000 180.000
Rp Rp
Coffe Break & Sneak 1
150.000 150.000
Total Rp 510.000
 IMPLEMENTATIONS
Timeline

05-Agust-17
12-Agust-17
19-Agust-17
26-Agust-17

04-Nop-17
11-Nop-17
18-Nop-17
25-Nop-17
07-Okt-17
14-Okt-17
21-Okt-17
28-Okt-17
03-Jun-17
10-Jun-17
17-Jun-17
24-Jun-17
06-Mei-17
13-Mei-17
20-Mei-17
27-Mei-17

02-Sep-17
09-Sep-17
16-Sep-17
23-Sep-17
30-Sep-17

02-Des-17
09-Des-17
16-Des-17
23-Des-17
01-Jul-17
08-Jul-17
15-Jul-17
22-Jul-17
29-Jul-17
No. Activity Start Duration Finish

1 Workshop 06-Mei-17 2x/4 months 02-Sep-17

2 Promotion via social media 06-Mei-17 Every Week 23-Des-17
3 Endorsement 13-Mei-17 2x/4 months 09-Sep-17
4 Exhibition 08-Jul-17 1x 08-Jul-17
5 Food Bazaar 23-Des-17 1x 23-Des-17
6 Making Short Movie 22-Jul-17 2x 07-Okt-17
Partnership with
7 13-Mei-17 Every Week 16-Des-17
Department of Agriculture
8 Partnership with community 13-Mei-17 Every Week 16-Des-17
 IMPLEMENTATIONS
Monitoring and Controlling
1. Customer Feedback
 IMPLEMENTATIONS
Monitoring and Controlling
2. Target Consumers
Monitoring and control can also be done by monitoring the achievement of target consumers that have
been planned. Achievement of the target consumers which have not reached the target goals can be dealt
with actions and strategies to attract consumers.
3. Awareness
Measuring the level of customer awareness is one of the indicators that show the existence of Inagri.
Awareness rates measurement by using survey is one of the monitoring ways to keep people aware of Inagri
pressence.