Professional Documents
Culture Documents
PROMOTIONS
GROUP-1
VIDHYANSHU GAUR 258
Y R CHANDRA SEKHAR VARMA - 260
WHAT IS SHOPPING?
Promotion
in mall Desire to
stay
Involvement Consumers
in shopping experience
Mall
re-patronage
PROMOTIONS IN SHOPPING MALL
1. price-based promotion
2. entertainment-based promotion
PRICE-BASED PROMOTION
https://marketing.conference-
services.net/resources/327/3554/pdf/AM2013_0410_paper.pdf
https://www.scribd.com/document/211689896/Assessing-the-
Effectiveness-of-Shopping-Mall-Promotions
THANK YOU