Distribution Channel

Presented by LT-B01
Ishwar Hanuman Singh
Mo. Danish Khan
Nidhi Mehta
Sachin Singh
Sai Subhalakshmi
 Introduction

Amul is an Indian dairy cooperative, based at Anand in the

state of Gujarat, India.

Formed in 1950, it is a brand managed by a cooperative

body, the Gujarat Co-operative Milk Marketing Federation
Ltd. (GCMMF), which today is jointly owned by 3.6 million
milk producers in Gujarat.

Amul spurred India's White Revolution, which made the

country the world's largest producer of milk and milk
products.
 Products

DRY WET OTHERS

Milk Powder Milk Sachets Ice Creams

Cheese Flavored Milk Rasmalai

Chocolate Butter Milk Gulab Jamuns

Biscuits Cream

Butter

Ghee
Distribution Channel for Milk Sachets

Production Plant

Distributors

Outlets

Consumers
Distribution Channel for Other Products

Production Plant

Depot

Distributors

Outlets

Consumers
 Channel Design

Analyzing Consumer Needs

Setting Channel Objectives
Identifying Major Alternatives
Types of Intermediaries
Number of Marketing Intermediaries
Responsibilities of Channel Members
Evaluating Major Alternatives
Designing International Distribution Channels
 Success of Amul

Provides an assured market for producers as

well as act as a channel to market the
product.
Provides high quality milk and milk products
to customers.
Use of latest technologies.
Wide product portfolio.
Strategy of concentrating on mass.
 Suggestions

Focus on T.V. advertisements

Provide offers during festivals
Set up more product units
Increase width of some products
Give some more profit to retailers
Thank You