Business Letters

- Sales Letter
- Complaint Letter
- Adjustment Letter
- Order Letter
- Collection Letter
- Enquiry Letter
- Persuading & Denial Letters
- Quotation Letters
- Interview Letter
- Reference Letter
 Business Letters

Significance:
-assist in sustaining business relationship
-to convey complex information
-serve as permanent record
-to reach a large and geographically diverse audience
 Business Letters

Purposes
-to inform
-to congratulate
-to enquire
-to order
-to request
to collect dues
-to complain
-to make an adjustment
-to sale a product, service or scheme
Business Letters

Structure
-Heading
-Date
-Inside address
-Salutation
-Message
-Complementary close
-signature block
 Business Letters

Structure
Additional Elements
-Addressee notation
-Attention line
-Subject line
-Reference initial
-Enclosure notation
-Copy notation
-Mailing notation
-Postscript
 Business Letters

Layout
-Block layout (everything left sided)
-Modified block layout (Writers address & signature block on right
side, rest on left)
-Semi-block layout (Writers address & signature block on right side,
rest on left and message having more margin on left)
-Simplified layout (omits salutation and complementary close &
subject line in capital)
 Business Letters

Layout
-Block layout (everything left sided)
-Modified block layout (Writers address & signature block on right
side, rest on left)
-Semi-block layout (Writers address & signature block on right side,
rest on left and message having more margin on left)
-Simplified layout (omits salutation and complementary close &
subject line in capital)
 Business Letters

Principles
- You attitude
- Clear & concise
-Correct & complete
- Emphasize positive
-Courteous & considerate

-Attention-Interest-Desire-Action