New Product Development at HPM

Dewi M, Kezia O, Hasti A, Humam

 HPM BACKGROUND

Establish at 1925 in Australia.

Focus on design, manufacture &
distribution electrical wiring
accessories, 3500 lines products

Product dominant in Australia ,

long product life cycle &
developing innovation culture in
the company

HPM faces some problems with

the growing market which create
crowded competition
 HPM Problems

Product Positioning Competitive Advantages

Product Differentiation
Operations strategies to
improve value added
(conventional engineering
path RPM - RT)
Sustain & win the
competition

Marketing Operations
Area Area
 HPM ANALYSIS KEY POINTS

1. Competition in Change Environment

2. Technology & Innovation Strategy
3. Technology in The New Process
4. Adopting New Process Technology
5. Rapid Product Development
6. Project Management
7. Comparative Analysis of RPD Options
8. Cost-Benefit Evaluation
9. Changes in Operational Processes
 Competition in Change
Environment

Technology Low Cost Tight

Impact Import competition

Duplication
Product & PLC
Distract Price
 Technology & Innovation Strategy
The main strategy : differentiation untuk menghindari
low cost competition through innovation
Implementation:

Innovation Culture

External Effect Product Life

Cycle & Product
New Product Differentiation
Innovation

New Technology in
New Product
 Technology in The New Process

1. Design product by CAD download from CAD

workstation automatically
2. Computerized component warehousing with radio
frequency control
3. Automation to all components
4. Manual material handling
5. Assembly & sub assembly done by PLC Control Robots
6. Manual final Assembly atau semiautomatic based on
requirement
7. Fully automatic testing
8. Automaticaly packaged
9. Develop computerized finished good warehousing
 Adopting New Process Technology

Strategic
Fit Financial
Payback

Strategic fit : Investment must be aligned to business strategy

customer satisfaction.

Financial payback : Financial decision made based on ad-hoc basis.

Ex: long term product 5 years payback;
copy-able or low tech product not more than 1 year.
 Rapid Product Development

layer-building
process
Stereolitography
Reduce cost &
lead time
Rapid
Product
Dev.
Employing conventional
engineering
Development of Employing a rapid prototype
A New Light model
Switch Product Employing a rapid prototype
model plus rapid tooling
 Project Management

In every innovation, project management

(supported by project software) will
arrange the steps for design, tooling &
production.
The project will be monitored in order to
keep it align with budget and targets.
 Comparative Analysis of RPD
Options
Conventional Engineering Path
Product Design
Tooling Trials & Regulatory Approval
Tool Design Tooling Manufacture Modifications & Testing

Manufacturing Aids Market availability

Component Photography & Literature Assembly
46 Weeks
& Test
Drawings Packaging

2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46
 Comparative Analysis of RPD
Options
Utilising Rapid Prototype Model
Product Design
Assembly Regulatory Approval
Tool Design Tooling Manufacture & Test & Testing

Rapid Prototype Manufacturing Aids Market availability

Component Manufacturing
Photography & Literature 37 Weeks
Drawings Packaging

2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46
 Comparative Analysis of RPD
Options
Utilising Rapid Prototype Model and Rapid Tooling
Product Design
Rapid Tool
Tool Design Tooling Manufacture Manufacture
Moulding Assembly

Rapid Prototype Manufacturing Aids

Component Manufacturing Market availability Photography &
Drawings 37 Weeks Literature Packaging

2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46
 Cost-Benefit Evaluation

Cost-benefit evaluation links with

competitive advantages:

Development Strengthen
Comparative Savings Competitive
distribution
Analysis Advantages
(19 weeks) network
Changes in Operational Processes

Politics of
Change
Project
Skills
Management
Acquisition
Research

Current Use
Quality Operational
Processes of Rapid
Assurance
Prototyping
 CONCLUSION
HPMs strategies to face the global competition
are innovation & product differentiation.
The spesific methods used by HPM are
stereolitography and rapid tooling
Rapid prototyping method helps HPM to
produce more efficient and decrease delivery
time.
HPM committed to implement rapid prototyping
& tooling & 3D CAD
 CONCLUSION
HPM concern to use the value
engineering capture the
customer/market needs
Based on Variants of Generic Product
Development Process, HPM implement
the TECHNOLOGY PUSH PRODUCT
process & QUICK BUILD PRODUCT
process