Welcome to Our Presentation

Let us
get

introduced
 Afsara Tasnim
Tanvir Ahmed
Omar Bin Amin
Maruf Hussain
Presented to :
FAIAZ RAHMAN
So , youre going to get married but have you
assigned your weeding photographer???
Or youre compromising the best with the _____!!??
Or you dont know , whom to trust with your precious
moments???

Then we give you,

The best in the business
 Memories
weeding
photography
We are the real artist, with professional tools.
 Target Audiences

UNMARRIED UPPER CLASS, UPPER MIIDDLE CLASS, &

MIDDLE CLASS PEOPLE
BRAND CONSCIOUS PEOPLE BOTH MALE & FEMALE
SELF SATISFIED PEOPLE
WORKING PEOPLE WITH HEALTHY SALARIES
PEOPLE WILLING TO PAY TO GET THE BEST

WHY?
Segment wants superior quality without considering the
price as a big issue.
To cherish the best moment of their life.
 Company aims &
objectives
Creating customer
creating a clear & satisfaction & loyalty
distinct brand image

Be the best weeding

Strengthening the
photographer
bond between
company in
spouses
Bangladesh
Communication Objective

It has planned to start the campaign from 1st of

November to 28th February.

Its short term communication objective is to increase its

sales up to 15%.

Two Long term communication objectives for the coming

wedding season promotional campaign .They are:
Brand Awareness
Create Brand Image
Major selling idea

photography business has got low cost of entry

into the market.
Memories Wedding Photography has to
compete with many young talented burn &
shoot photographer who will seriously under
price the service & strong competitor like
Dream Weaver.
They are bombarded with a lot of options of
photography firm without a clear & distinct
image about the firms quality of the service.
Major selling idea(continued)

the customers are quite skeptical about the quality of

these photographer/ photography firm.

create a clear and distinct brand image into the mind of

the customer with the positioning statement of Revive
the Love in you.

an emotional appeal to our target customer.

We will record for you the atmosphere, the fun, Tears of
happiness, and laughter. We photograph you being you
and make you look the best youve ever looked.
Creative strategy
Campaign Theme: Revive the Love in You
Creative strategy

Message For Print Ad

Photography is a work . Good photography is an art!

Smart Couples who are looking for beautiful photographs

those have been taken in the moment and dont want to
spend the entire day posing for typical wedding portraits.
Memories wedding Photography is the perfect choice for
couples that want to enjoy their wedding day and their
guests.
Creative strategy
Advertising Appeal
Informational Appeal (For Print Ad)
consumers practical, functional or utilitarian need
for the product or service and emphasizes features
of a product or service and/or the benefits or
reasons for owning or using a particular brand.
photographs those have been taken in the
moment and dont want to spend the entire day
posing for typical wedding portraits.
perfect choice for couples that want to enjoy their
wedding day and their guests.
Advertising Appeal

Emotional Appeal
social and/or psychological needs for purchasing a
product or service.
consumers motives for their purchase decisions are
emotional, and their feelings about a brand can be
more important than knowledge of its product.
consumers motives for their purchase decisions are
emotional, and their feelings about a brand can be
more important than knowledge of its product.
Message Execution Style

Dramatization
focuses on telling a short story with the
product or service
The good side of dramatization is when it is
successful; audience becomes lost in the story
and experiences, the concerns and feelings of
the character.
Types of advertising

Print Media Advertisements

Newspaper Ads
Magazine Ads
Interactive Marketing
Public Relation
Media planning

November1-November30

Since memories wedding photography is a new startup business

we will first try to create brand awareness so, that customer can
recognize our brand.
In this month we will do buzz marketing through the use of
social media (e.g.facebook, twitter.etc).
Moreover we will introduce official website in this month. The
website will be colorful and very interactive.
After all this we give a press release in the newspaper stating
our special package for the wedding season.
Ad on lifestyle magazine Canvas
Media planning

December1-December 30
In the second month of the promotion we will release our
video commercial in the video sharing website like youtube,
dailymotion etc .
Print ad in the weekly lifestyle tabloid Noksha of the daily
prothom alo which has a circulation of about 5 lakh copies per
day. By this we are expecting to reach 25 lakh people
considering each household has 5 members.
we will also give print ad in the bridal issue of lifestyle
magazine mirror
Sponsoring Noksha Prothom Alo Bridal Festival as the
photography partner of the event.
Media planning

January1-January31
Creating a photography database in the website and
also in the facebook page so that people can
evaluate the quality of the photo and create a buzz.
Ad in Noksha will be given
Telecast the video commercial on local video
channels operated by cable operator.
TVC will be on aired during the prime time
Media planning

February1-February28
Continuation of telecasting the TVC.
Press release will be given once again stating
the packages.
Ad in the lifestyle magazine Canvas.
Write feature article about Memories and
post it on internet to go viral.
 HOW DO WE REACH OUR PRICELESS
CUSTOMERS??

BILL
BOARDS

Broadcast
media
WEB
AD
PLATFORMS

Newspap PRINT
er/magazi
ne ADS
 AD BUDGET
BDT
250000

200000

150000

100000

50000

0
 STRATEGIC MEDIA OUTLINE

NEWS PAPER AD TO BE PRINTED ON SPECIAL WEEKEND EDITIONS

SUCH AS LIFESTLYE IN THE DAILY STAR. THIS IS INTENDED FOR THE
WORKING WOMEN WHO ENJOY READING THE PAPER PEACEFULLY
DURING THE WEEKENDS.

MIRROR MAGAZINE ADS ARE PRINTED TO BE READ BY THE

CORPORATE FEMALES OF THE SOCIETY. IT IS ALSO INTENTED FOR THE
BEAUTY CONSCIOUS WOMEN.

WEB ADS SUCH AS FACEBOOK ADS ARE MADE TO LET THE MARKET
KNOW ABOUT LA BELLE IN A MASS. BEST WAY TO SPREAD THE WORD AT
THE COST OF NOTHING!
 LET US TAKE YOU
THROUGH THE ADS
 Social Media Page
 EVALUATION
SURVEY THROUGH COMMENT CARD
ONLINE TRACKING
FACEBOOK FEEDBACK
WORD OF MOUTH
....like every comedian who
leaves an audience laughing,
we hope that we have left you
with a lot of thinking
THANK YOU FOR
BEING WITH US!

ANY QUESTIONS?