MUSIC VIDEO PITCH

BY JACK AND ALFIE

Song
The song we have chosen is I Will Not Return As a Tourist
by Boniface
We chose this song because its lyrics tell a story which
mean that we can use illustration in our video which is a
technique that we wanted to incorporate into our promo.
The music slowly builds up in volume, texture and
throughout the song which gives a good bases for a
building narrative in our promo.

https://www.youtube.com/watch?v=Wk
MEQB3IC4k
Lyric Analysis

Boniface- I will not return a tourist

Lately Ive been feeling so strange

The overall mood
wake up dreaming of cheap love and aero planes.
I could never take what I needed.
of the lyrics
Our moments of pleasure were fleeting.- This suggests that his relationship was dying out, it was no longer pleasurable
And lately Ive been feeling so cruel,- This line suggests a feeling of guilt, possibly the artist made a mistake in the relationship. connotes a sad
This weak plastic portrait painted of you. - He still has a photo of her, suggesting grievance.
I could never draw out a meaning. atmosphere, often
Nothing more than a dishonest feeling.

The first verse suggests that the singer/artist has been through a difficult period in his life possibly relating to love and a breakup. It also connotes a feeling of guilt.
relating to love, or
But you know its not in me tonight. He doesnt feel the same, fallen out of love.
a lack of love. Its
No words, nothing in sight.
like he wants a
And lately Ive been feeling so restless.
I drove to a small town last weekend just to see where my head is. This is the start of the song in which it starts to connote a better more upbeat feeling. This is because the artist is fresh start.
getting away and starting fresh.
Its not here. This then suggests, however, that he doesnt feel any better when he is away.
All I found was a lounge with a jazz singer.- Intertextuality
Blue Velvet- I researched blue velvet and a film came up, I read a short summary of the film and then noticed some intertextuality being used. One of the main characters, who is a
suspect of murder, is a beautiful lounge singer this links to the line above.
But how high
do we need to get before we see
were stuck on the ground?
Ive been saving money
for a greyhound ticket
and I swear Ill be getting out soon,
you know I love you,- Another link to love and a relationship breakup theme.

but you know its not in me tonight.- Repeated lyrics means that its a significant mood, connotes that he isnt himself.
No words, nothing in sight.

Then I broke down

lost my keys but found my wallet on the nightstand
spent the night in someone elses bed- Trying to move on with his life, another link to new beginnings and a fresh start.
I cant stand
spending nights away from home
but thats all that Ive been doing.
Then I woke up
with the city on my mind.
I cant keep up with my mind,
its always rushing to the next love
but when I return I swear it will not be as a tourist
will not be as a tourist.- More repetitive lyrics
Concept
A narrative following a group of friends going on a road
trip to a seaside town.
This idea was born from the lyrics I drove to a small town
last weekend.
This concept is an example of the amplification as it is
taking a single idea from the lyrics and basing the entire
videos theme around it.
This concept will also contain elements of illustration as
we plan to visit a grey hound race and jazz club in the road
trip which are both mentioned in the songs lyrics.
Narrative/Performance
Our promos narrative will follow a basic story line of a
group of friends on a road trip.
It will not abide by Todorovs narrative theory. Instead
our narrative will follow a faint fragmented concept
with events taking place from the lyrical content.
The video will feature primarily shots of the narrative
with a small amount of performance shown at times in
the song such as the, instrumental break, and vocal
opening.
Audience
The target audience for our music video is people who listen to indie pop. This is due to the fact that the song we have chose is of the indie pop genre.
People listen to indie pop generally adhere to a set of conventional character traits. This includes how they present themselves, their demographic and
socio economic group.
Age
The indie pop genre of music, is typically targeted at people of the age 16-22. This age group is seen to be a time in which peoples character tends to build
the most, this age group can be considered as quite rebellious.
The culture of indie music is also considered quite alternative which is a way in which people of this age rebel against typical society.
Gender
With indie pop, there isn't a specific gender that listen to the music. However, its origins stemmed from the indie rock and post punk movement in the
early 80s. This genre is mostly aimed at 16-22 year olds that are at high education or either high up in secondary education.
This age group tend to follow this genre due to the fact that they are in an independent part of their life. And the Indie Pop genre is famous for
independent freedom which men and women of this age strive to achieve. Due to this age, our target audience will fall into the socio economic group of D.
The people of this group are considered working class with little skill that tend to work in manual labour. I believe this is the most appropriate social class
for our target audience as they are well early in their careers and still studying in order to get qualifications.
Hobbies
Due to our target audience being in education, they tend to have a lot of spare time, especially whilst they're at university. This spare time is typically spend
partying, hanging out with friends, not following the crowd and doing their own thing independently. People who follow this genre of music are
stereotypically more creative and artistic and have their own unique style of fashion and art. They might have unusual hobbies that contradicts the
stereotypical activities of their classmates. They tend to play an instrument also.
Style

The indie pop genre is a genre of alternative rock and originated in the 1980's UK rock music genre. Indie rock has a harsher and edgier sound, whereas
indie pop has a more melodic and smoother sound. The style of clothing that indie people wear is considered quite retro, possibly denim jackets and jeans,
corduroy trousers, baggy shirts etc. This is another way in which indie people are independent, in the way that they present themselves.
Mood Board
Mood Board 2
Camera work for our Music Promo
For our music promo, we as a group will use a lot of different shots.
A mixture of: Close-ups, medium shots, long shots, pans, POV, etc.
A lot of close ups will be used when we show Gabby performing.
MES in our Media Promo
Location
-Hunstanton
Costume
-Indie, alternative clothes
Lighting
-Dim
Props
-Guitar, drum kit, keyboard
-Car
Actors
-The group