UNIT 1

INTRODUCTION
TO
CYBERPRENEUSHIP

Notes By : Farihan Elyana Bt Zahari

LESSON LEARNING OUTCOME:
1. Define the meaning of cyberpreneurship
2. Identify the difference between conventional entrepreneur and cyberpreneur.
3. Identify sources of entrepreneurial ideas.
4. Determine entrepreneurial ideas.
5. List characteristic of successful cyberpreneur
6. Describe the current and future challenges and opportunities of cyber business
7. Identify business opportunities in a given scenario

Notes By : Farihan Elyana Bt Zahari

What is Cyberpreneurship ?
Cyberpreneur
Generally is an entrepreneurs who make money by selling
product through the Internet.
Cyberpreneurship
In this case the entrepreneur to do promotions using electronic
brochure which is known as copywriting. Sales of products and
services on the Internet.

Notes By : Farihan Elyana Bt Zahari

 What is cyberpreneur?
-combination of the words cyber and enterpreneur.
-meaning has 2 :-
1) an enterpreneur who has online based bussiness on the internet that targets international consumers.
2) is someone starting or running a bussiness in cyberspace and the internet.

What is enterpreneur?
-is any person who starts a bussiness enterprise with the intent on seeing it become
successfull and working towards that end.
What is cyberpreneurship?
-varies from organization which merely promotes itself by using an electronic brochure
called a home page on the internet, to companies and organizations which sell their
products and services through the use of electronic mail (email) on the internet.
Technopreneurs?
-Technopreneurs are entrepreneurs who are into the core businesses involving technology-
based industries. They make use of technology to come out with new or innovative
products through a process of commercialization.

Notes By : Farihan Elyana Bt Zahari

Conventional Entrepreneur vs Cyberpreneurship

Notes By : Farihan Elyana Bt Zahari

Sources of entrepreneurial ideas
a) primary sources
refer to first-hand data or information gathered
directly through : -
~ observations.
~ experiments.
~ interviews.
~ surveys.

Notes By : Farihan Elyana Bt Zahari

Sources of entrepreneurial ideas
b) Secondary source

involved gathering data that have already been compiled and are available.

it is initially conducted for one purpose using existing data which is :-

~ reliable
~ available references
~ mass media and electronic media

although secondary source relatively inexpensive, they often become outdated and outmoded, given that
they are used for a purpose other than for which was intended.

Reliable existing data

- can be used by entrepreneur is existing data which is reliable.
- example : information obtained from annual report of companies.

Reference
- an entrepreneur can use reference such as publish information from then library, internet and so on.

Mass media and electronic media

- advertisement and information in the newspaper, magazines and internet.
Information on raw materials can be a business opportunity for an entrepreneur.

Notes By : Farihan Elyana Bt Zahari

 How to get idea in business ?

e) Matching societal values,

a) Recognizing customer
c) Performing self-assessment communitys response or
needs and wants
peoples acceptance

d) Screening or
b) Analysing or scanning f) Preparing or constructing
choosing business
the environment a business plan
opportunities

demographics,
Industrial linkage Experience Competition
population structure,
income, and taste
Knowledge Legality
Development projects
by the public and
Study on local resouces Fixed capital
private sectors Skills
requirement, working,
capital and growth
Financial ability opportunities
Technological
New government
breakthrough
policies and regulations
Interest Business risk,
financial risk such as
credit, cash liquidy,
Import and export data Mass media and Networking loan and currency
electronic media exchange

Notes By : Farihan Elyana Bt Zahari

Characteristics of Successful Cyberpreneurship
Seeking Feedback

Internal focus of control

Committed

Opportunity Orientation Initiative & Responsibility

Confidence & optimistic Flexible

Characteristics of
Moderate risk taker Successful Cyberpreneurship Energetic

Independent & an organizer knowledge

Creative & Innovative Ability to set vision

Drive to achieve Tolerance for failure

Notes By : Farihan Elyana Bt Zahari

Challenges of cyber business
Keeping up with the market

Planning ahead

Problem solving

Cash flow and financial management

Right system

Skill and attitude

Notes By : Farihan Elyana Bt Zahari
 APPROACHES TO SEEKING A
BUSINESS IDEA
There are several approaches of seeking business
ideas
Fulfilling needs and interests
Analysing life problems
Diversifying the usage of goods
Observing changes in the community
Using the latest technology
Observing and establishing a network
Hole in market .Example: Airway, slimming
Notes By : Farihan Elyana Bt Zahari
SLIMMING
Pill
Spray
Beverages
Food
Tips
Celebrity fitness example Kevin
Personal trainer
Fitness trainer
Gym
lotion

Notes By : Farihan Elyana Bt Zahari

HOW TO GET IDEA IN BUSSINESS
My expertise list
My hobby
Tanya kawan, apa kelebihan saya

Notes By : Farihan Elyana Bt Zahari

Discuss in group
Type of business you will involve. Explain detail about product.
Need to present in class

Notes By : Farihan Elyana Bt Zahari