Maslows hierarchy of needs states that there

are several layers of needs that human beings

pursue.
Physiological
Safety
Social
self-esteem
self-actualization needs
In our society, most people have reasonably satisfied
their two lower-level need:
1. Physiological need (food and basic provision)
2. Security and Safety needs (Shelter and Protection)

Beyond these two basic need levels, people progress to

satisfy the three upper-level need;
3. Social Needs for love, acceptance, and belonging;
4. Ego or esteem needs to be heard, appreciated and
wanted
5. Self- actualizing needs, including the need to achieve
ones full potential.
As people satisfy needs at one level,
they move on to the next. The levels
that have satisfied still are present but
their importance diminishes.

Effective communicators are able to

identify and appeal to need levels in
various individuals or groups.
 When people are emotionally
aroused they are not likely to
receive messages clearly, and
they may say things
they would not say if
they were calm.
It
is best to calm down when sending
and receiving messages.
 A person's communication effectiveness
is directly proportional to his or her
attitude. Empowerment is involved here
because the person takes charge of his
or her own attitude
When two people look at a situation with
different perspectives, a communication
problem may occur. Discussing the
perspectives helps because it may lead to
an understanding of why and how people
view the problem differently