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Will special
order affect
sales in the
long-run?
Yes No
Are we a
price-taker or
a price-setter?
Price-takers Price-setters
Is company a Is company a
price-taker for the price-setter for
product? the product?
Emphasize cost-
Emphasize target
plus pricing
pricing approach
approach
DO NOT DROP
Would emphasizing
one product over
another affect fixed
costs?
What would we
do with the freed
capacity?
Do not
Outsource outsource